Google-owned YouTube TV (GOOG, GOOGL) is elevating the costs of its month-to-month subscription plans, with plans rising to $82.99 per thirty days up from the prior $72.99.
“We do not make these selections evenly, and we understand this has an affect on our members,” YouTube wrote in an e-mail to clients.
The corporate mentioned the rise comes amid the “rising value of content material and the investments we make within the high quality of our service.”
YouTube TV, the web pay-TV service that permits viewers to look at stay channels and entry native broadcast networks like ABC, CBS, FOX, and NBC, launched in 2017. Since then, its breadth of content material, in addition to its value level, has made it engaging to shoppers on the lookout for a less expensive substitute for his or her cable packages.
Based on Nielsen’s newest TV viewing report, YouTube, which additionally contains the principle digital platform, notched one other consecutive month because the most-watched streaming service on tv screens throughout the month of November.
In whole, YouTube captured 10.8% of whole US TV viewing, up from the prior-year interval’s 9%. It additionally delivered a large beat in comparison with Netflix’s 7.7% market share.
Different à la carte streaming platforms have additionally raised costs this yr.
Disney (DIS) hiked the costs of its varied subscription plans in October, whereas Comcast’s (CMCSA) flagship streaming service, Peacock, carried out value hikes in July, simply forward of the 2024 Paris Olympics.
And in June, Warner Bros.’ (WBD) Max streaming platform raised costs for its ad-free streaming plans, additionally forward of key programming: the second-season debut of its blockbuster “Sport of Thrones” prequel, “Home of the Dragon.”