The World of Hyatt now extends to one of many prime LGBTQ+ trip locations on the earth, however the city should not increase its antichain pitchforks simply but.
AWOL Provincetown, a high-end boutique resort on the far West Finish of Provincetown, Massachusetts, is now a part of World of Hyatt because of its itemizing on the Mr and Mrs Smith reserving platform. The brand new addition offers Hyatt a lift on Cape Cod, the place it has no different resort presence other than — additionally not too long ago added — The Coonamessett, a Mr and Mrs Smith resort in Falmouth.
AWOL is a seasonal property within the New England-based Lark Motels chain of boutique accommodations. (Mr and Mrs Smith is a reserving platform and never an precise model, in order that’s why you will nonetheless see properties from resort chains additionally seem on the supplier.) The 30-room resort is standard for being in a extra secluded a part of Provincetown and contains a scenic patio with a pool, firepits and spectacular sundown views. It is a 20-minute stroll or 5-minute drive from Ptown summer time staples like Tea Dance on the Boatslip Resort & Seashore Membership.
Whereas Ptown is understood for its embrace of native, unbiased companies (even CVS had a tough time getting authorized there), the locals should not take the information as if a hulking Hyatt Regency is getting plopped down on Industrial Avenue, the Outer Cape enclave’s principal thoroughfare.
AWOL’s participation in Mr and Mrs Smith and World of Hyatt is a part of a broader push by larger resort firms to faucet into boutique accommodations in markets that would not make sense for a bigger, legacy model like Hyatt or Marriott. Hilton has an analogous association with Small Luxurious Motels of the World, and Marriott and Mandarin Oriental have pushed into smaller trip locations with their respective trip residence rental platforms.
Marriott already has a presence in Provincetown because of its Properties & Villas by Marriott Bonvoy platform.
Every day Publication
Reward your inbox with the TPG Every day publication
Be a part of over 700,000 readers for breaking information, in-depth guides and unique offers from TPG’s specialists
Hyatt acquired Mr and Mrs Smith final 12 months and has since added a whole lot of properties from the platform to its World of Hyatt loyalty community. The resort world has been curious as to which accommodations from Mr and Mrs Smith would additionally hyperlink up with the Hyatt loyalty orbit and which might abstain.
The preliminary rollout encompassed 700 smaller boutique and luxurious accommodations world wide, and Hyatt CEO Mark Hoplamazian indicated on an investor name earlier this 12 months the plan was to develop the partnership to roughly 1,000 Mr and Mrs Smith accommodations additionally collaborating in World of Hyatt. However there are nonetheless some high-profile holdouts like California’s Publish Ranch Inn and Aman Tokyo.
Irrespective of the partnership, one factor seems sure: Even the extra distant, bespoke and eclectic trip getaways are more and more turning to the factors and miles orbit.
Shoulder season (Might and June and post-Labor Day) charges at AWOL Provincetown begin at $200 per evening and rise considerably greater — when out there — through the summer time. World of Hyatt award availability is predicated on dynamic pricing, however shoulder season redemptions seem to typically begin at 30,500 factors.
Associated studying: