Thursday, September 19, 2024

Self-importance Metrics Are Nice for Your Ego | by Avi Siegel | The Startup | Aug, 2024

…and horrible for product and enterprise success

Photograph by Habila Mazawaje on Unsplash

Mirror mirror on the wall… which metrics are going to inform me I’m profitable?

— You, combining your love of Disney together with your worry of startup failure, in all probability

I see you there holding up your vainness metrics (I’m the mirror on this fairy story). You’ve bought your cross-team OKR spreadsheet the place your purpose is to “construct 3 options”, your quarterly board deck that includes a tremendous “10% MoM uptick in TikTok followers”, and that laughable success metrics part of your characteristic spec claiming you’re aiming to “get 50% of customers to click on the massive purple button”.

It’s all simply your enterprise’s private fortress manufactured from sand. It’s not architecturally sound. It’s not sustainable. And it’s not useful. (Why aren’t you constructing your fortress out of, I dunno, bolstered metal?)

I do know this, since you’re me previously (earlier than I turned a mirror, it appears). I, too, used to focus on such metrics as “# customers who used characteristic X” and “# friendlies within the public Discord” and “# social medias being social media’ed”.

Belief me — it’s all in useless. They name it an arrogance for a motive. (Facet be aware, I simply found a toilet vainness doesn’t by definition essentially have a mirror. However I’m sticking with my mirror-mirror…

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