Disclaimer: All views are private, with my expertise of holding Amex Platinum Cost Card for 4 years in a row.
American Specific India has just lately introduced that they’re mountain climbing the becoming a member of/annual price of the American Specific Platinum Cost Card, which is the flagship product of the issuer. And in flip they’re not solely including new advantages, but additionally revoking some present advantages on the cardboard.
So are the modifications optimistic? Completely not.
Right here’s every part you could know in regards to the upcoming modifications to Amex Platinum Cost Card that goes dwell eff. eighth Oct 2024.
New Advantages
- Renewal profit: 35,000 INR Voucher (Taj, Luxe, Postcard Motels)
For those who’re an present Amex Platinum Cardholder, you’d know that you’d anyway get nearer to 30K INR price of advantages as a retention supply.
So this one doesn’t add any worth, particularly as a result of the spend requirement can also be stored unrealistically excessive.
Whereas spending 20L might not be an issue for these holding the cardboard, the priority is that the reward price on the cardboard is method too low in comparison with the competitors.
- Complimentary OTT memberships
I don’t know who on earth determined to supply Amazon Prime “lite” membership for a Plat Cost cardholder.
Severely? It jogs my memory of this scene:
Avoiding all these pointless memberships and simply giving Netflix Premium alone would have performed a a lot better job.
- Complimentary Resort Memberships: Accor plus, Postcard Motels, iPrefer
Accor Plus is unquestionably precious, nonetheless one can get the identical with Amex Reserve Credit score Card or simply by burning Accor factors itself. So no level in including overlapping advantages right here. At-least they may have considered including 1/2 nights to it.
Additionally, having spoken to over 50+ Plat cost cardholders personally, I can say that almost all of them don’t want Accor accommodations.
Postcard Motels Platinum tier is okay, besides that almost all of their accommodations are costly and I really feel it’s perhaps of centurion normal, so no level in including it to the platinum.
iPrefer Titanium is nice, however once more there are only a few accommodations beneath iPrefer, making it powerful to get any worth out of it.
As an alternative of those advantages, giving simply Marriott Platinum membership alone would have made the cardboard promote like hotcakes.
Advantages going away
Whereas the modifications on lounge entry for supplementary cardholder is simply fantastic, revoking birthday profit / 10K Taj Voucher is actually not.
So is Amex Plat price 66K INR?
For many cardholders, these modifications typically means 10K Taj voucher goes away and the price will get a hike of 6K INR. That’s a 16K INR loss on an already costly product.
So for many, this can be a damaging change.
I really feel that whoever refreshed the advantages “failed” to know the “UHNI” phase and added advantages similar to anybody would do for a 5K price “retail” card.
Such errors are frequent with newbies within the business however it’s stunning to see it occur with American Specific.
The modifications will not be of AMEX Customary in any method and even the e-mail itself is just not Amex Customary, because it’s deceptive. For ex, the Apple/Lalit gives are short-term gives and it shouldn’t be on this e mail content material physique, regardless that the t&c has all information of them.
These modifications going dwell merely signifies that Amex Plat Cost is heading in direction of a sluggish loss of life. I want Amex International steps in to see what’s going mistaken with Amex India.