Reddit is seen because the “entrance web page of the web,” the place yow will discover something from breaking information to the funniest memes.
A number of area of interest communities on the platform talk about particular subjects intimately whereas holding individuals nameless. This anonymity creates a judgment-free zone
Not like different social community platforms pushed by glossy designs or interactive interfaces, Reddit’s attraction comes from its simplicity. For the customers, it’s all about content material, not aesthetics.
Let’s discover some fascinating Reddit statistics that can assist you perceive the platform’s potential.
Key Reddit statistics
Reddit is an extremely in style platform amongst younger adults and teenagers, particularly within the U.S., India, the UK, and Canada. It ranks among the many prime web sites and social networks within the U.S. and worldwide.
Let’s discover the stats beneath to see how the platform is rising and what alternatives it presents.
- Reddit has over 430 million month-to-month lively customers and round 50 million lively customers worldwide.
- It ranks because the fifth most visited web site within the U.S. and the tenth hottest social community general.
- About 63.6% of Reddit customers are male, whereas 35.1% are feminine.
- Most customers (36%) are aged 18 to 29, with Gen Z making up 26% of the consumer base.
- Practically 47% of Reddit customers are from the U.S., with massive consumer bases additionally in India, the UK, and Canada.
- There are 36.4 million every day lively customers within the U.S. alone.
- Reddit earned $804.03 million in income in 2023.
470 million posts
have been printed on Reddit in 2023. This quantity is projected to achieve 550 million in 2024.
Supply: Statista
- As of February 2024, Reddit has an estimated 1.2 billion month-to-month distinctive guests, up from 1.1 billion in February 2023.
- Reddit’s month-to-month lively consumer base has grown 3.66 instances since 2018, when it had 331 million month-to-month lively customers.
- Reddit has over 50 million lively customers in three different international locations: India (58.9 million), the UK (54.5 million), and Canada (52.6 million).
- In 2023, Reddit’s cellular apps have been downloaded 34 million instances throughout the App Retailer and Google Play, down from 54 million installs in 2022.
- There are over 100,000 lively subreddits on Reddit.
- Reddit employed 2,013 individuals globally as of December 2023, with 1,619 primarily based within the U.S.
Reddit visitors statistics
Reddit attracts a big quantity of its desktop visitors from the U.S., highlighting its sturdy presence there. The platform additionally enjoys reputation in international locations like the UK, Canada, Australia, and Germany.
- The UK, Canada, and Australia every contribute round 7% of Reddit’s desktop visitors, adopted by Australia with simply over 4%.
- Germany is the one non-English-speaking nation within the prime 5, contributing about 3.3% of Reddit’s desktop visitors.
52.77%
of Reddit’s desktop visitors comes from the U.S., exhibiting its sturdy reputation there.
Supply: Similarweb
- Reddit has 73.1 million every day lively customers worldwide as of This fall 2023.
- Reddit’s every day lively consumer rely grew by over 27% in comparison with This fall 2022.
- Of the 73.1 million every day lively customers, 36.7 million have registered accounts, making up practically half of all distinctive guests.
Reddit consumer engagement statistics
Reddit customers sometimes spend a couple of minutes per go to exploring a number of pages earlier than leaving. Regardless of a big consumer base, Reddit sees decrease every day app engagement in comparison with different social media platforms.
- Reddit customers sometimes spend just below eight minutes on the location per go to.
- Customers sometimes go to over six totally different pages throughout every go to.
- The bounce charge for Reddit is round 41%, that means that roughly 4 in ten customers go away the location after viewing only one web page.
- Reddit hosts over 2.8 million subreddits, with greater than 100,000 lively communities.
- Customers generate roughly 2.84 billion Reddit feedback yearly, averaging 7.5 million feedback every day.
7%
of Reddit customers opened the app every day in This fall 2023, which is decrease than different social media platforms like Twitter/X (18%), Snapchat (25%), Fb and TikTok (32%), and Instagram (43%).
Supply: Backlinko
- U.S. Reddit customers spend about half-hour a day on the app, practically 16 of that are centered on Reddit posts.
- In 2023, Reddit noticed round 2.84 billion consumer interactions, barely down from 2.86 billion in 2022.
- Since its inception, over 16 billion feedback have been posted on Reddit as of 2024.
- Posts with titles between 20 and 80 characters get probably the most consumer engagement.
- Reddit customers typically begin their day by checking their telephones round 7:20 AM, which means that early morning posts can acquire extra visibility.
Reddit content material and promoting statistics
Reddit serves as a hub for information and types, whereas a smaller portion customers have interaction with it for skilled networking or holding in contact with associates. The most well-liked subreddits deal with humor, gaming, and science.
Within the /r/Historical past subreddit, posts that begin with questions like “What are some…” get probably the most engagement. Typically, asking questions in posts tends to spark extra feedback, although posts with out questions usually obtain extra upvotes.
- In December 2023, Reddit customers revamped 35 million every day search queries.
- Over 500 subreddits have greater than 1 million subscribers every.
- The phrase “What are some…” is the most well-liked within the /r/Historical past subreddit, particularly on the subject of engagement and frequency.
43%
of customers get their information from Reddit, 17% comply with manufacturers and corporations, 8% use it to construct skilled networks, and 5% to be in contact with family and friends.
Supply: Backlinko
- Posts that ask questions are inclined to get twice as many feedback, exhibiting how interactive discussions are on Reddit.
- Nearly all of Reddit’s income, 98%, comes from promoting on the platform.
- In 2023, the highest 10 advertisers contributed 26% of Reddit’s complete income, barely lower than the earlier yr.
- Within the /r/BigSEO subreddit, particular phrases and put up beginnings are inclined to generate excessive engagement, attracting many feedback and upvotes.
- Reddit crossed $100 million in advert income in 2019.
- To create titles that get extra upvotes and feedback, it is best to overview the highest posts in a subreddit and determine patterns you should utilize.
- Nonetheless, posts with out questions typically obtain extra upvotes than these with questions.
- “If You” statements are particularly efficient in life recommendation subreddits, attracting upvotes by providing sensible ideas.
- Probably the most upvoted put up in 2020 was a nostalgic reminiscence shared throughout lockdown, which gained 406,000 upvotes.
Reddit consumer expertise statistics
Reddit sees sturdy engagement with video content material, as customers watch many native movies month-to-month. Hyperlinks are in style content material on the platform, with movies and pictures getting probably the most upvotes amongst exterior hyperlinks.
Let’s add extra context to it by these statistics.
- Reddit customers watch round 1.4 billion native movies every month, exhibiting a rising curiosity in video content material on the platform.
- Hyperlinks are the most well-liked sort of content material on Reddit. Customers depend on them to find new websites, content material, and sources associated to their pursuits. The group’s upvotes assist filter out the noise, permitting customers to browse a curated high quality content material feed. On common, the most well-liked hyperlinks obtain considerably extra upvotes (over 16,000) than textual content posts.
- Movies are Reddit’s most extremely upvoted exterior hyperlink sort, adopted by photos. Prime video and picture posts generate extra upvotes (over 10,000) than web site hyperlinks.
- 82% of Gen-Z customers belief Reddit as a dependable supply for studying about merchandise, highlighting its position in client analysis.
- Guests to Well being and Health communities on Reddit spend 15 instances extra time on these subreddits than others.
- Many know-how fans are lively on Reddit (round 40%), and 38% of Redditors are obsessed with know-how.
Use Reddit intelligently
Reddit attracts a various consumer base, with many visiting for leisure, information, and product analysis. This platform has change into a type of locations on the web the place you will get misplaced in a great way. It’s like a large assortment of boards devoted to a distinct matter.
For those who’re a marketer or a enterprise proprietor and wish to use Reddit as a distribution channel, decide insights from this text to tell your distribution technique. Look exactly into what content material to create and when or the place to share it.
Learn the way Reddit may help you generate free public relations (PR) in your model.
Edited by Monishka Agrawal