Aussie launches new app with brokers in thoughts

Aussie has launched a collection of recent options in its app giving shoppers an end-to-end dwelling possession expertise earlier than, throughout, and after securing their dwelling mortgage.

Launched final month, the app was constructed alongside Aussie brokers and is full of options, together with:

• digitising word-of-mouth referrals
• providing 24/7 entry to brokers
•  and enabling prospects to e-book a dealer as simply as ordering an Uber

Travis Tyler, chief product officer at Aussie, emphasised the app’s potential to assist brokers join with native prospects meaningfully.

“One cause we constructed the app was to assist brokers join with native prospects in a significant method, displaying the worth of their property, their mortgage fairness, and their choices,” mentioned Tyler (pictured above left).

“Now, our brokers are all the time accessible, and prospects can see alternatives to get higher charges or make adjustments. Aussie brokers may also help with that.”

Constructing the Aussie app

“Australians do not want one other app on their telephone, however our work with brokers and prospects revealed a necessity for higher understanding of property values and choices,” Tyler mentioned.

Whereas there are different apps available on the market, Tyler mentioned they don’t handle three key buyer considerations:

• The place am I at with my present property?
• What are my choices?
• How can I connect with my native dealer?

Beginning the journey in the course of final yr, the app was constructed with brokers, incorporating many years of data to deal with key ache factors.

The event course of concerned common suggestions from brokers by means of numerous channels, together with a product board, an advisory board with 60 brokers, and quarterly planning classes with 250 stakeholders.

“For our brokers, we needed to construct an expertise that helps them develop their enterprise and higher join with their shoppers,” Tyler mentioned.

“We should be certain that our brokers are a part of the method, being the voice of the shopper and their very own enterprise.”

Digitalising word-of-mouth referrals

A notable upcoming function will enable brokers to construct their enterprise by means of referrals digitally.

“Clients can refer their dealer to a buddy throughout the app itself,” Tyler mentioned. “We have taken inspiration from companies which have grown by means of phrase of mouth.”

“We have a powerful model and brokers who reside, purchase, and store of their communities. They know their areas higher than anybody else, so we see a number of enterprise that method,” Tyler mentioned.

Aussie mortgage dealer Barb O’Shea highlighted the worth of this function, noting that over 60% of consumers come from referrals.

“Bringing in additional interactions with shoppers in addition to the quickly to be launched referral functionality are options as soon as wished upon that may add a lot extra worth to our dealer providing,” mentioned O’Shea (pictured above proper), who’s a principal dealer at Aussie Queanbeyan within the ACT.

24/7 dealer help

The app additionally supplies customers with real-time entry to their dealer, providing help anytime through name, textual content, or e mail. Tyler famous that almost all site visitors to Aussie’s web site and app happens between 9pm and 1am, when many companies are closed.

“Most of us get busy and overlook throughout workplace hours, however if you happen to can ship a message or progress your utility at a handy time, it is easier,” Tyler mentioned.

“This manner, you are having significant conversations along with your dealer somewhat than simply sharing paperwork.”

O’Shea added, “Now we’ve got a easy method prospects can work together with us, e-book or change their appointment 24/7, and keep repeatedly related.”

Aussie goes Uber

One other standout function is the flexibility to e-book a dealer as simply as ordering an Uber. The app routinely allocates prospects to their native dealer, offering fast connection and entry to the dealer’s diary.

“You possibly can entry all 1,000 brokers,” Tyler mentioned. “The dealer is suggested that they’ve a brand new consumer. You possibly can entry their diary, e-book face-to-face, telephone, or digital appointments, and get instructions straight to the shop.”

“In 30 seconds, you are on the trail to saving cash.”

Different options that streamline the house mortgage course of

Customers can even now use the app to add all essential documentation earlier than assembly with their dealer, streamlining the house mortgage course of for a sooner and extra environment friendly expertise.

Moreover, householders have entry to instruments like compensation calculators, credit score rating estimates, and knowledge on over 10 million properties.

“Earlier than my prospects even sit down for an appointment, they’ve a guidelines the place they will share and add their paperwork earlier than they meet with me, decreasing hours of time,” O’Shea mentioned.

“By the point I’m assembly with my buyer, they’ve now already shared their data and I am having a lot sooner and significant discussions on the subsequent steps for product, selection and approval.” 

Trying ahead

Aussie’s devoted cellular app staff, beginning with simply three members and rising to 5, has been essential in creating and piloting new options.

Tyler highlighted the app’s significance for the enterprise and model, because it attracts 1000’s of recent prospects month-to-month – all potential sources of enterprise for Aussie brokers.

“We’re additionally constructing experiences to drive greater engagement with shoppers across the worth of their houses and their choices,” Tyler mentioned.

“For our brokers, we have put a software of their pocket to develop their enterprise at scale of their native communities.”