Copenhagen-based All Gravy has raised €2.6 million in its Seed funding spherical to scale its Gen Z-first, AI-powered platform for frontline employees, accelerating UK enlargement after signing main manufacturers like Dishoom, Pizza Pilgrims, Sincere Burgers and Ottolenghi.
The funding spherical was co-led by Scale Capital and Moonfire Ventures, with participation from different outstanding traders together with Nordic Makers’ Alexander Aghassipour (Co-founder of Zendesk), Jeppe Rindom (Co-founder of Pleo) and Fredrik Hjelm (Co-founder of Voi).
“It’s insane that in 2025, we’re nonetheless forcing workers to obtain seven (horrible) apps simply to pour a pint,” says Jonatan Rasmussen, CEO and Co-founder of All Gravy. “This has to vary, and fortunately we’re experiencing that most of the largest firms are able to prioritise it when the precise answer is offered to them.”
All Gravy is an all-in-one worker app that helps retailers & eating places streamline communications, operations and studying. Based in 2020 by Jonatan Mark Rasmussen and Kristian Lundager, All Gravy has reportedly grown over 3x income within the final 12 months and is being makes use of by greater than 1k retailers and eating places the world over.
In line with All Gravy, frontline industries are struggling. Rising labour prices, excessive worker turnover, and outdated tech are making it tougher than ever to draw and retain workers. Whereas most firms nonetheless depend on clunky workforce instruments, All Gravy goals to deliver AI into the office to reinforce productiveness, streamline operations, and create a greater expertise for frontline groups.
“Folks need tech to be easy, whether or not they work in hospitality or at Google,” continues Rasmussen. “Gen Z is used to TikTok, Instagram, and ChatGPT, however once they enter the workforce, they’re met with outdated pen and paper in eating places and retail shops. We’re constructing tech that augments human intelligence, by growing and coaching it on the particular points that come up at every particular person buyer and adapting to the wants of the workers.”
All Gravy collects information by all elements of a hospitality enterprise and makes use of AI to reinforce productiveness and increase decision-making. With the All Gravy AI assistant, frontline employees get an “endlessly affected person and skilled colleague at their fingertips“. Over time, taking in information from throughout the workspace, the AI will begin to additionally act because the managers’ skilled advisor.
Mattias Ljungman, Accomplice at Moonfire, says: “We again firms that don’t simply improve current options however basically reshape industries. All Gravy is doing precisely that for frontline work. AI isn’t just one other wave of innovation; it’s a transformative pressure on par with the web, redefining effectivity, decision-making, and human-machine collaboration.
“We’ve discovered a group that has harnessed AI’s full potential to construct an clever, intuitive product that prospects love. Their early traction isn’t simply spectacular – it’s proof that AI-driven options are setting a brand new normal for the way forward for work.”
Judith Schrader, Investor at Scale Capital, provides: “Frontline work is likely one of the final main industries but to be reworked by AI. Jonatan and his group have constructed one thing that’s already making an actual affect, and we consider they’ve the potential to outline this class.”
With contemporary funding in place, All Gravy is constant to scale throughout the UK, bringing AI-powered workforce administration to companies searching for a greater technique to have interaction and retain their groups.
“Six months in the past, the biggest UK firms wouldn’t choose up the telephone once we referred to as. Now they’re calling us,” concludes Rasmussen. “We need to be the default AI-powered folks working system for frontline employees. The service trade is at a breaking level. We’re right here to repair it.”
