Improve your visibility; enhance your pipeline.
I’m a contract author and, at this level, about two years into freelancing full-time, most of my work is inbound by way of LinkedIn. It’s definitely not the one tactic for locating purchasers, but it surely works nicely for me as somebody who hates outbound pitches. Plus, I believe that folks’s inboxes and DMs are merely overflowing and it’s more durable than ever to face out.
If you pitch somebody and say, “Do you want XYZ service?” there’s a superb probability that your timing is off. They could want you, however not at that second (after which it’s important to hope they bear in mind you later). As an alternative, I concentrate on making myself extremely seen on LinkedIn. If somebody occurs to wish the companies I provide, they might have seen me of their feed or discover me via a search. That will get them clicking over to my profile and my portfolio.
It’s lots of work to take care of a web-based presence, however you’re placing within the hours a method or one other. Both you possibly can spend time researching and pitching potential purchasers, personalizing every message so you might have an opportunity of standing out. Or you possibly can create content material for your self, content material that not solely attracts potential purchasers however that you should utilize and re-use in several methods.