Paris-based Faume, a second-hand platform for style and luxurious manufacturers, has introduced a brand new €8 million funding spherical to speed up its enlargement in Europe, particularly within the Italian and British markets, the place they’ve simply launched a partnership with style model Victoria Beckham.
The spherical was led by Amundi Non-public Fairness Transition Juste, together with current traders Daphni and Bpifrance by way of its Digital Enterprise fund.
“The second-hand market is booming, however elevating funds doesn’t routinely assure success. At Faume, we show every day that second-hand style is a supply of resilience for manufacturers, combining sustainability and profitability for all stakeholders. Our answer, already adopted by greater than 45 prestigious manufacturers, proves that constructing a second-hand mannequin isn’t solely possible and virtuous but in addition performance-enhancing,” acknowledged Aymeric Déchin, CEO of Faume.
Co-founded in July 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h, and Lucas Patricot, Faume permits style manufacturers to develop a brand new income stream and buyer
base whereas securing their full-price enterprise and reportedly decreasing acquisition prices via its white-label second-hand answer.
Their platform at the moment accommodates greater than 45 manufacturers (together with Isabel Marant, Soeur, Lacoste, ba&sh, Victoria Beckham, Ami Paris, Aigle, and Balzac Paris) by dealing with all technical and logistical constraints for second-hand operations throughout Europe.
Faume has already supported a number of French manufacturers’ expansions into Germany, the Netherlands, Belgium, Spain, and Italy, aligning with their development priorities. Since its inception, the corporate has facilitated the sale of over 300,000 second-hand style gadgets, with over 40% offered outdoors of France.
In 2024 alone, it helped keep away from over 4,200 tons of CO2 emissions via clothes refurbishment and reuse within the extremely carbon-intensive textile sector – in accordance with figures offered to EU-Startups.
With the brand new €8 million funding, Faume goals to strengthen its industrial and technical groups. The corporate plans to assist 150 manufacturers throughout the subsequent 4 years and goals to launch its ‘Dynamic Pricing’ synthetic intelligence answer in 2025, enabling manufacturers to supply much more aggressive costs in comparison with conventional marketplaces.
Freja Day, Common Supervisor of Soeur, feedback: “Now we have lengthy advocated for a sustainable imaginative and prescient of style with timeless choices. Soeur Second Hand, created with Faume’s groups, represents a key milestone in our development. We’re very happy with the launch and delighted to supply a premium in-store take-back service for our clients. Obtainable at this time in 14 European nations, this initiative underscores Soeur’s dedication to round and sustainable style.”
In keeping with a ThredUp examine in collaboration with World Information, second-hand clothes gross sales are rising 20 occasions quicker than new clothes, already accounting for 20% of on-line style purchases in 2024. The worldwide second-hand attire market is projected to achieve €307 billion by 2028, rising at an annual fee of 12%.
Faume believes that premium manufacturers are keenly on this round economic system development and intention to leverage its development with out diluting their model picture or shedding management of their distribution.
Faume’s proprietary progressive expertise and built-in logistics look to allow luxurious and premium manufacturers to supply second-hand gross sales immediately beneath their very own labels, sustaining a buyer expertise as refined as buying new gadgets:
- A seamless, premium buyer expertise aligned with luxurious model requirements.
- Full management over model picture, pricing, and product distribution.
- A sustainable and worthwhile answer seamlessly built-in into manufacturers’ ecosystems.
