At G2, we proceed to embrace synthetic intelligence (AI) by discovering methods to work smarter and bringing new improvements to the marketplace for software program consumers and sellers.
Whereas we acknowledge that AI could make important and constructive contributions to the world of opinions in numerous methods, AI-generated opinions will not be accepted on G2, which is likely one of the methods we stay an genuine evaluate platform.
By our dedication to be the place you go for software program, we maintain our finger on the heart beat of latest traits like AI to make sure our customers will be positive they’re studying over 2.7 million actual person opinions. We’ve a community of peer websites and market communities that assist us keep knowledgeable on how different organizations deter AI-generated pretend opinions and defend shoppers from the pitfalls these opinions might have.
One main approach the struggle in opposition to pretend opinions and testimonials has progressed is with a brand new ruling by the Federal Commerce Fee (FTC).
FTC ruling to ban pretend opinions
On August 14, 2024, the Federal Commerce Fee introduced a closing rule to fight pretend opinions and testimonials by prohibiting their sale or buy and permitting the company to hunt civil penalties in opposition to figuring out violators.
Inside this closing rule is an announcement concerning pretend or false buyer opinions, buyer testimonials, and celeb testimonials. The rule states:
The ultimate rule addresses opinions and testimonials that misrepresent that they’re by somebody who doesn’t exist, comparable to AI-generated pretend opinions, or who didn’t have precise expertise with the enterprise or its services or products, or that misrepresent the expertise of the particular person giving it. It prohibits companies from creating or promoting such opinions or testimonials. It additionally prohibits them from shopping for such opinions, procuring them from firm insiders, or disseminating such testimonials, when the enterprise knew or ought to have identified that the opinions or testimonials have been pretend or false.
Concerning this transformation, FTC Chair Lina M. Khan shared, “Pretend opinions not solely waste individuals’s money and time, but additionally pollute {the marketplace} and divert enterprise away from sincere rivals. By strengthening the FTC’s toolkit to struggle misleading promoting, the ultimate rule will defend Individuals from getting cheated, put companies that unlawfully sport the system on discover, and promote markets which might be truthful, sincere, and aggressive.”
1. Folks depend on on-line opinions to make knowledgeable purchases and examine merchandise.
When firms use pretend opinions, shoppers get misled and sincere companies lose out.
Right this moment @FTC finalized a rule to ban pretend opinions. https://t.co/llOOBvPRHY
— Lina Khan (@linakhanFTC) August 14, 2024
Along with the replace concerning pretend opinions, the rule additionally introduced updates concerning shopping for constructive or adverse opinions, company-controlled evaluate websites, insider opinions and buyer testimonials, evaluate suppression, and the misuse of pretend social media indicators.
G2’s stance on generative AI and software program opinions
With over 2.7 million accredited opinions from actual customers, G2 is the world’s largest market for B2B software program. Getting so far required exhausting work and dedication throughout all of our groups, together with Product Administration, Person Lifecycle, Overview Moderation, Engineering, and Strategic Overview Consultants. However it wouldn’t be attainable with out respecting the facility of unbiased, genuine opinions.
On the coronary heart of all of it, we all know that customers belief the experiences of others, which is why we prioritize the high quality of opinions over amount. Consumers have come to belief G2 for researching and evaluating software program as a result of we do all the things we will to ensure authenticity, comparable to:
- Verifying the identification of each person on G2.
- Leveraging over 43 knowledge factors to evaluate authenticity.
- Vetting each evaluate with a constant and strict guideline.
G2 takes an unbiased strategy to reasonable opinions. It’s our intention to make sure each evaluate is the sincere opinion of an actual person and their very own expertise with a services or products. We additionally actively monitor for patterns that point out fraudulent conduct. When such situations happen, we carry out a radical audit, take down the opinions in query, and implement changes to our product or working procedures to forestall recurrence.
Due to our dedication to unbiased purchaser suggestions, opinions that use generative AI to put in writing a majority of the content material don’t meet G2’s neighborhood tips. Whereas we stay agency that opinions ought to come from actual of us, the exception the place AI instruments can be utilized is to enhance content material for grammar, spelling, and readability, or to translate it from one other language. Utilizing AI writing assistants and different related instruments in these situations is allowed to reinforce content material – however not generate it.
It’s additionally price noting that G2 is rigorously contemplating the advantages of incorporating AI instruments into the evaluate submission expertise. Like how writing assistants might help reviewers, we’re consistently bettering the general submission course of.
How G2 evaluate moderation detects AI-generated content material
Our staff has a rigorous vetting and auditing course of for all new evaluate submissions. Due to the huge variety of opinions we gather on any given day, we should use a considerate mix of best-in-class expertise and well-trained staff members with a discerning eye.
G2 makes use of main third-party instruments and providers to detect AI-generated content material in evaluate submissions. Given our place as an unbiased market, we received’t tip our hand on the precise applied sciences leveraged.
The instruments at G2’s disposal are enterprise-grade content material detection options that scan and flag AI-generated content material and conduct. After flagging this content material, our in-house staff of moderators opinions these situations together with different components to validate.
Whereas AI content material detectors and our machine studying mannequin assist flag pretend opinions at scale, we additionally layer within the specialised experience of our moderators to audit opinions that require extra appreciable analysis. Our staff is expert at figuring out patterns generally related to fraudulent exercise and creating efficient fraud prevention practices.
Critiques you may belief, even on the planet of AI
There’s a superb probability that the world will look a lot completely different within the coming years as a result of continued developments of generative AI expertise. Numerous content material creators and types should adapt and grasp these instruments to remain aggressive.
However for as a lot good as this expertise can do, the identical will be stated for the harms it might doubtlessly wield. G2 embraces and acknowledges the large upside generative AI presents. Nevertheless, we nonetheless really feel that opinions are solely reliable once they come from the first-hand experiences of actual individuals.
As a result of we consider within the energy of genuine opinions, you may all the time depend on G2 to champion the voice of the client.
Study extra about evaluate validity at G2 and the way we forestall pretend reviewers from partaking with our platform.