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Thursday, March 13, 2025

How the 12-Week 12 months Strategy is Altering How I Work | by Simon Theakston | The Startup | Feb, 2025

Picture by Estรฉe Janssens on Unsplash

Most individuals set yearly objectives โ€” and most of the people fail to realize them. In actual fact, solely 9% of individuals truly follow their New 12 monthsโ€™s resolutions (supply).

For years, I used to be responsible of this. Iโ€™d set bold enterprise and private objectives in January, solely to search out myself scrambling in December, questioning why I hadnโ€™t made extra progress.

Then I found the 12-Week 12 months, and it fully modified how I method planning and productiveness.

By shifting from yearly to quarterly planning, I now transfer quicker, keep extra centered, and really observe by means of. Right hereโ€™s the way it works and why you may wish to attempt it.

Whatโ€™s the 12-Week 12 months?

The idea comes from the e-book The 12-Week 12 months by Brian Moran and Michael Lennington. The core thought is easy: deal with each 12 weeks as if it had been a full yr. As a substitute of setting objectives for the following 12 months, you deal with what youโ€™ll be able to obtain in simply three.

This shift creates urgency. When youโ€™ve got a full yr to hit a goal, itโ€™s simple to procrastinate. However when the deadline is just 12 weeks away, thereโ€™s no room to delay.

Analysis backs this up. Shorter deadlines result in higher execution as a result of they create a way of immediacy and focus.

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