As a advertising and marketing skilled, I’m finest buddies with information. If we zoom in to absolutely the core of my job nature, you can find visible buyer information. As I set foot within the B2B trade, it took me a superb variety of enterprise days to know how uncooked enterprise information is transformed and reworked through an ETL software into a knowledge warehouse or information lake that simplifies information administration for groups.
Nonetheless, managing ETL instruments is the area of genius for backend builders and information engineers. From dealing with APIs to batch processing or real-time processing to information warehousing, they’re accountable for ETL pipelines to switch information in a compliant and resource-efficient method.
Though for any skilled customer-oriented skilled like me, gaining access to an ETL software is obligatory to have a dropdown of consumers’ profiles and personas.
Due to my rising curiosity to research uncooked information and switch it right into a significant buyer journey, I got down to overview the 7 finest ETL instruments for information switch and replication for exterior use.
If you’re already considering on finest ETL instruments to deal with information securely and provide cost-efficient pricing, this detailed overview information is for you.
7 finest ETL instruments in 2025: Which stood out?
- Google Cloud BigQuery for real-time analytics and multi-source evaluation. (Beginning at $6.25 per TiB)
- Databricks Information Intelligence Platform for information visualization and embedded analytics (Beginning at $0.15/DBU for information engineering)
- Domo for studies interface, information discovery and automodeling. (Accessible on request)
- Workato for API testing, information safety, and pre-built connectors. (Accessible on request)
- SnapLogic Integration Intelligence Platform (IIP) for extraction, automation and scalability. (Accessible on request)
- Azure Information Manufacturing unit for auditing, loading and transformation. ($1 per 1000 runs for orchestration)
- 5X for information integration, automated workflows, and information observability. ($500/month)
These ETL instruments are top-rated of their class, in response to G2 Grid Experiences. I’ve additionally added their month-to-month pricing to make comparisons simpler for you.
Aside from primary analysis, if you’re focusing solely on developer wants like an ETL software that handles complicated information integrations, presents help for AI/ML workflows, and follows compliance and safety tips and shows low latency, this listing is a rundown of all prime leaders of G2 which can be held excessive in market.
7 finest ETL instruments that optimized information transfers for me
Although I function within the advertising and marketing sector, I’m a previous developer who in all probability is aware of a factor or two about learn how to crunch information and combination variables in a clear and structured approach through relational database administration system (RDBMS) and information warehousing.
Though my expertise as a knowledge specialist is dated, my advertising and marketing function made me revisit information workflows and administration methods. I understood that when uncooked information recordsdata enter an organization’s tech stack, say CRM or ERP, they want to be available for normal enterprise processes with none outliers or invalid values.
Evidently, the ETL instruments that I reviewed excelled at transferring, managing, and replicating information to optimize efficiency.
Whether or not you want to regroup and reengineer your uncooked information right into a digestible format, combine massive databases with ML workflows, and optimize efficiency and scalability, this listing of ETL instruments will aid you with that.
How did I discover and consider the perfect ETL instruments?
I spent weeks making an attempt and evaluating the perfect ETL options for information switch and information transformation. Whereas I used to be actively analyzing, I additionally consulted information engineers, builders, and market analysts to get a whiff of their expectations from an ETL software and their function in database administration. Whereas I wasn’t capable of overview all of the instruments out available in the market, I shortlisted round 7 that stood out.
I additionally labored with AI within the means of shortlisting to listing out widespread developer worries like efficiency and scalability points, compatibility with cloud vs. on-prem, latency, open supply vs. professional supply, studying curve, pipeline failures, information lineage, and observability, and so forth fine-tune my analysis and stay real and dependable.
Additional, these instruments are additionally reviewed primarily based on real-time G2 evaluations that debate sentiments, market adoption, client satisfaction, and the cost-effectiveness of the ETL instruments. I additionally used AI right here to slim down the continuously occurring traits and feelings in evaluations throughout these options and listing them in an unbiased format.
In circumstances the place I could not personally consider a software attributable to restricted entry, I consulted an expert with hands-on expertise and validated their insights utilizing verified G2 evaluations. The screenshots featured on this article could combine these captured throughout analysis and people obtained from the seller’s G2 web page.
What makes an ETL software value it: my opinion
The prime function of ETL instruments is to assist each technical and non-technical customers retailer, manage, and retrieve information with out a lot coding effort. In accordance with my overview, these ETL instruments not solely provide API connectors to switch uncooked CRM or ERP information but additionally eradicate invalid information, cleanse information pipelines, and provide seamless integration with ML instruments for information evaluation.
It must also combine with cloud storage platforms or on-prem platforms to retailer information in cloud information warehouses or on-prem databases. Capabilities like information mesh, serverless dealing with, and low latency made it to this listing, that are options of a well-equipped ETL software in 2025.
- Schema administration and information validation: In my expertise, schema drift is among the commonest causes information pipelines break. An excellent ETL software must deal with not simply schema adjustments; it ought to anticipate them. I particularly appeared for instruments that supply automated schema detection, validation guidelines, and alerts when one thing breaks upstream. This helps keep information integrity and save numerous hours of backtracking and debugging defective transformations.
- Big selection of prebuilt API connectors: One of many first issues I assessed is what number of techniques the software can natively connect with. Whether or not it’s Snowflake, Redshift, Salesforce, SAP, or flat recordsdata, the help for extra API connectors might help me deal with setup and insights for my information on a centralized platform. Instruments that supply simple API integrations or webhook help additionally stood out to me as future-proof investments.
- Scalability and distributed processing: Good scalability is a vital issue that allows you to adapt to your rising wants of knowledge and optimize efficiency. I’ve seen groups outgrow instruments that could not deal with rising volumes or velocity of knowledge. I at all times favor ETL platforms that help parallel processing and distributed workloads. Whether or not these ETL instruments are suitable with Spark, Kubernetes, or serverless frameworks, they’ve made it to this listing in order that it does not have an effect on the efficiency as demand scales.
- Help for each real-time and batch workflows: Whether or not I’m powering a real-time dashboard or doing nightly reconciliations, flexibility issues. I most popular ETL instruments that permit me toggle between streaming and batch pipelines with out switching platforms. The help for real-time and batch workflow helps combine a brand new uncooked information file into the info warehouse as quickly because it flows into the system. That adaptability saves licensing prices, time, and complexity throughout the info stack.
- Finish-to-end metadata and information lineage monitoring: It’s essential to trace how a knowledge level received from the supply to the dashboard. I’ve discovered how time-consuming it may be to hint logic with out correct information lineage help. That is why I particularly appeared for ETL options with built-in visible lineage maps and metadata seize. The presence of those providers brings transparency, simplifies information debugging, and helps higher governance.
- Enterprise-grade safety and role-based entry controls: I additionally assume safety and encryption in ETL software program are non-negotiable. I will not even contemplate an ETL software if it lacks granular entry management, encryption requirements, or compliance certifications like SOC 2 or ISO 270001. Safety is not only a requirement however foundational for constructing belief in your information and defending it from exterior vulnerabilities.
- Compliance readiness and authorized documentation help: Particularly when working with delicate or regulated information, I at all times confirm whether or not an ETL software program supplier helps compliance frameworks like GDPR, HIPAA, CCPA, or FINRA. However past that, what actually provides worth is that the ETL software follows stringent information governance and authorized administration protocols and insurance policies. I additionally shortlisted instruments that grant entry to authorized documentation, information processing agreements (DPA), audit logs, and information retention insurance policies.
- AI/ML readiness and native integrations: It’s essential that the ETL software integrates with AI and ML workflows to assist in predictive analytics and ML manufacturing. With the rise of predictive analytics and AI-driven decision-making, I prioritized instruments which have native AI/ML pipeline help. Whether or not it’s exporting to mannequin coaching environments, auto-generating characteristic units, or embedding ML logic in transformation steps, these options convert uncooked information to insights. Some platforms additionally provide anomaly detection or good AI mapping to speed up processes.
After reviewing ETL instruments, I received a greater grasp of how uncooked information is extracted and reworked for exterior use and the info pipeline automation processes that safe and defend the info in a protected and cloud atmosphere for enterprise use.
Out of a number of instruments I scouted and discovered about these 7 ETL instruments stood out when it comes to latency, excessive safety, API help, and AI and ML help. t
This listing beneath incorporates real evaluations from the ETL instruments class web page. To be included on this class, software program should:
- Facilitate extract, remodel, and cargo processes
- Rework information for high quality and visualization
- Audit or file integration information
- Archive information for backup, future reference or evaluation
*This information was pulled from G2 in 2025. Some evaluations could have been edited for readability.
1. Google Cloud BigQuery
Google Cloud BigQuery is an AI-powered information analytics platform that permits your groups to run DBMS queries (as much as 1 tebibyte of queries per 30 days) in a number of codecs throughout the cloud.
After I first began utilizing Google Cloud BigQuery, what instantly stood out to me was how quick and scalable it was. I’m coping with pretty massive datasets, hundreds of thousands of rows, generally touching terabytes, and BigQuery constantly processes them in seconds.
I did not should arrange or handle infrastructure in any respect. It is absolutely serverless, so I might leap proper in with out provisioning clusters or worrying about scaling. That felt like a significant win early on.
The SQL interface made it approachable. Because it helps commonplace SQL, I did not should be taught something new. I appreciated with the ability to write acquainted queries whereas nonetheless getting the efficiency enhance that BigQuery presents. There’s a built-in question editor on the internet interface, which works high-quality for probably the most half.
What I discovered genuinely useful was the way in which it integrates with different Google providers within the ecosystem. I’ve used it with GA4 and Google Information Studio, and the connections have been very seamless and simple. You may as well pull information from Google Cloud Storage, run fashions utilizing BigQuery ML (proper from the UI utilizing SQL), and connect with instruments like Looker or third-party platforms like Hevo or FiveTran. It appears like BigQuery is constructed to suit into a contemporary information stack with out a lot friction.
Nonetheless, I additionally encountered some drawbacks. First, in case your queries get longer or extra complicated, the system begins to really feel sluggish. Resizing the browser window generally messes with the structure and hides components of the UI, which may be annoying.
I’ve additionally encountered points with pricing. It is a pay-as-you-go mannequin the place you are billed primarily based on how a lot information your question scans. This sounds good in idea, but it surely makes prices exhausting to foretell, particularly throughout exploration or instructing others learn how to use the ETL software.
I’ve had conditions the place a single question by chance scanned gigabytes of knowledge unnecessarily, which added up shortly. There may be additionally a flat price mannequin (you pay for devoted slots), however determining which plan fits your utilization requires some analysis, particularly with newer pricing editions of BigQuery- Customary, Enterprise, and Enterprise Plus- that aren’t that simple.
For inexperienced persons or of us and not using a background in SQL, the training curve is actual. Even for me, given my devoted SQL expertise, ideas like partitioning, clustering and question optimization took some time to get used to. Additionally I’ve observed that the documentation, whereas intensive, does not at all times go deep sufficient the place it issues, particularly round value administration and finest practices for efficiency tuning.
You additionally have to take into account that BigQuery is tightly built-in into the Google Cloud ecosystem. That is nice if you’re already on GCP, but it surely does restrict flexibility if you’re making an attempt to make use of multi-cloud or keep away from vendor lock-in. One thing known as BigQuery Omni tries to handle this, but it surely’s nonetheless not as feature-complete as native BQ on GCP.
Total, Google BigQuery Cloud is a quick and environment friendly ETL system that helps with information insertions, nested and associated fields (like coping with JSON information), and cloud storage choices to handle your information warehousing wants and keep compliant.
What I like about Google Cloud BigQuery:
- Google Cloud BigQuery made it simple to work with big quantities of knowledge and keep it for each day duties.
- I additionally appreciated its line of options for expertise improvement and deployment, together with computing, networking, information storage, and administration.
What do G2 Customers like about Google Cloud BigQuery:
“I’ve been working with Google Cloud for the previous two years and have used this platform to arrange the infrastructure as per the enterprise wants. Managing VMs, Databases, Kubernetes Clusters, Containerization and so on performed a major function in contemplating it. The pay-as-you-go cloud idea in Google Cloud is approach higher than its rivals, though in some unspecified time in the future you would possibly discover it getting out of the way in which if you’re managing a large infra.”
– Google Cloud BigQuery Evaluate, Zeeshan N.
What I dislike about Google Cloud BigQuery:
- I really feel like for those who’re not cautious, the queries, particularly the complicated ones on big datasets, can actually add up and find yourself in you getting a shock invoice. It is also been talked about in G2 evaluations.
- I additionally assume that if you’re not aware of SQL, the training curve requires extra time. Getting began can really feel overwhelming (a variety of conventional SQL queries don’t work on BigQuery). It has additionally been talked about in G2 evaluations.
What do G2 customers dislike about Google Cloud BigQuery:
“Misunderstanding of how queries are billed can result in surprising prices and requires cautious optimization and consciousness of finest practices, and whereas primary querying is straightforward, options like partitioning, clustering, and BigQuery ML require some studying and customers closely reliant on UI would possibly discover some limitations in comparison with standalone SQL purchasers of third-party instruments.”
– Google Cloud BigQuery Evaluate, Mohammad Rasool S.
Be taught the fitting solution to pre-process your information earlier than coaching a machine studying mannequin to eradicate invalid codecs and set up stronger correlations.
2. Databricks Information Intelligence Platform
Databricks Information Intelligence Platform shows highly effective ETL capabilities, AI/ML integrations, and querying providers to safe your information within the cloud and assist your information engineers and builders.
I’ve been utilizing Databricks for some time now, and truthfully, it has been a recreation changer, particularly for dealing with large-scale information engineering and analytics workflows. What stood out to me immediately was the way it simplified large information processing.
I need not leap between completely different instruments anymore; Databricks consolidates every little thing into one cohesive lakehouse structure. It blends the reliability of a information warehouse and the flexibility of a knowledge lake. That is an enormous win when it comes to productiveness and design simplicity.
I additionally liked its help for a number of languages, akin to Python, SQL, Scala, and even R, all inside the similar workspace. Personally, I change between Python and SQL quite a bit, and the seamless interoperability is wonderful.
Plus, the Spark integration is native and extremely well-optimized, which makes batch and stream processing easy. There may be additionally a stable machine-learning workspace that comes with built-in help for characteristic engineering, mannequin coaching, and experiment monitoring.
I’ve used MLflow extensively inside the platform, and having built-in implies that I waste much less time on configuration and extra time on coaching the fashions.
I additionally liked the Delta Lake integration with the platform. It brings ACID transactions and schema enforcement to large information, which means I haven’t got to fret about corrupt datasets when working with real-time ingestion or complicated transformation pipelines. It is also tremendous useful when rolling again unhealthy writes or managing schema analysis with out downtime.
However, like all highly effective instruments, it does have its share of downsides. Let’s discuss pricing as a result of that may add up shortly. In the event you’re on a smaller crew and haven’t got the required price range for enterprise-scale instruments, the prices of spinning up clusters, particularly on premium plans, could be an excessive amount of to take.
Some customers from my crew additionally talked about shock escalations in billing after operating compute-heavy jobs. Whereas the fundamental UI will get the job achieved, it could possibly really feel a bit clunky and fewer intuitive in some locations, like error messages throughout job failures, which aren’t that simple to debug.
As for pricing, Databricks does not clearly promote all tiers upfront, however from expertise and suggestions, I do know that there are distinctions between commonplace, premium, and enterprise subscriptions.
The enterprise tier unlocks a full suite, together with governance options, Unity Catalog, role-based entry management, audit logs, and superior information lineage instruments. These are essential when scaling out throughout departments or managing delicate workloads.
On the professional or mid-tier plans, you continue to get core Delta Lake performance and sturdy information engineering capabilities however would possibly miss out on a few of the governance and safety add-ons except you pay additional.
Additionally, integrations are robust, whether or not you might be syncing with Snowflake, AWS, S3, Azure Blobs, or constructing customized connectors utilizing APIs. I’ve piped in information from Salesforce, carried out real-time transformations, and dumped analytics into Tableau dashboards with out breaking a sweat. That is a uncommon type of visibility.
Nonetheless, the platform has a few downsides. The pricing can get a little bit costly, particularly if workloads are usually not optimized correctly. And whereas the notebooks are nice, they will use a greater model management facility for collaborative work.
Additionally, customers who aren’t well-versed in ETL workflows would possibly discover the training curve to be a bit steep. However when you get the grasp of it, you’ll deal with your information pipelines successfully.
Total, Databricks is a dependable ETL platform that optimizes information transfers, builds supply logic, and simply shops your information whereas providing integrations.
What I like about Databricks Information Intelligence Platform:
- I really like how Databricks Information Intelligence Platform has come to be an on a regular basis platform that adapts to all use circumstances and is simple to combine.
- I additionally love the platform’s energy to handle big datasets with quite simple modules with none additional integrations.
What do G2 Customers like about Databricks Information Intelligence Platform:
“It’s a seamless integration of knowledge engineering, information science, and machine studying workflows in a single unified platform. It enhances collaboration, accelerates information processing, and gives scalable options for complicated analytics, all whereas sustaining a user-friendly interface.”
– Databricks Information Intelligence Platform Evaluate, Brijesh G.
What I dislike about G2 Customers dislike about Databricks Information Intelligence Platforms:
- Whereas it was good to have granular billing info, predicting prices for big initiatives or shared environments can nonetheless really feel opaque. This additionally resurfaces in G2 evaluations.
- Understanding its interface and options may be tough at first for inexperienced persons. In any other case, it’s a particularly highly effective software, and it has additionally been highlighted in G2 evaluations.
What do G2 customers dislike about Databricks Information Intelligence Platform:
“Databricks has one draw back, and that’s the studying curve, particularly for individuals who need to get began with a extra complicated configuration. We spent a while troubleshooting the setup, and it’s not the best one to start with. The pricing mannequin can be a little bit unclear, so it isn’t as simple to foretell value as your utilization will get larger. At occasions, that has led to some unexpected bills that we’d have lower if we had higher value visibility.”
– Databricks Information Intelligence Platform Evaluate, Marta F.
When you set your database on a cloud atmosphere, you will want fixed monitoring. My colleague’s evaluation of the prime 5 cloud monitoring instruments in 2025 is value checking.
3. Domo
Domo is an easy-to-use and intuitive ETL software designed to create pleasant information visualizations, deal with large-scale information pipelines, and switch information with low latency and excessive compatibility.
At its core, Domo is an extremely sturdy and scalable information expertise platform that brings collectively ETL, information visualization, and BI instruments underneath one roof. Even if you’re not tremendous technical, you possibly can nonetheless construct highly effective dashboards, automate studies, and join information sources with out feeling overwhelmed.
The magic ETL characteristic is my go-to. It is a drag-and-drop interface that makes remodeling information intuitive. You do not have to write down SQL except you need to get into deeper customizations.
And whereas we’re on SQL, it’s constructed on MySQL 5.0, which implies superior customers can dive into “Beast Mode,” which is Domo’s customized calculated fields engine. Beast mode generally is a highly effective ally, but it surely has some drawbacks. The educational curve is a bit steep, and the documentation won’t provide the fitting various.
Nonetheless, Domo additionally shines on integration capabilities. It helps a whole lot of knowledge connectors, like Salesforce, Google, Analytics, or Snowflake. The sync with these platforms is seamless. Plus, every little thing updates in real-time, which generally is a lifesaver if you’re coping with dwell dashboards or key efficiency indicator (KPI) monitoring.
Having all of your instruments and information units consolidated in a single platform simply makes collaboration a lot simpler, particularly throughout enterprise models.
Nonetheless, the platform has some limitations. The brand new consumption-based pricing mannequin sophisticated what was a simple licensing setup. What was limitless entry to options is now gated behind “credit.” I discovered that out the exhausting approach. It is a little bit annoying when your crew unknowingly provides as much as prices since you weren’t given sufficient perception into how adjustments would influence utilization.
One other challenge is efficiency. Domo can get sluggish, particularly if you’re working with massive datasets or making an attempt to load a number of playing cards on the dashboard. It isn’t a dealbreaker, however can disrupt your workflow. Additionally, the cellular expertise does not maintain as much as the desktop. You lose a variety of performance, and do not get the identical quantity of responsiveness.
There have been some points with customer support as nicely. Okay, they weren’t horrible. However after I had complicated queries with Beast Mode or had pricing questions throughout the migration to a brand new mannequin, I felt like I used to be being ignored. For a premium product, the help needs to be extra proactive and clear.
If you’re premium plans, the variations boil right down to scalability and superior options. The enterprise-level plans unlock extra granular permissions, embedded analytics, and better connector limits. AI and app constructing are a part of newer expansions, however these options nonetheless really feel a little bit half-baked. The AI sounds thrilling on paper, however in apply, it hasn’t aided my workflow.
Total, Domo is an environment friendly ETL software that shops your information securely, builds simple querying processes, and empowers you to watch information or combine information with third-party functions.
What I like about Domo:
- I really like how Domo performs reliably and gives out-of-the-box integrations with many information providers.
- I additionally love how Domo is repeatedly increasing its characteristic set and constantly making new releases.
What do G2 Customers like about Domo:
“Domo truly tries to use suggestions given in the neighborhood discussion board to updates/adjustments. The Data Base is a superb useful resource for brand new customers & coaching supplies. Magic ETL makes it simple to construct dataflows with minimal SQL information & has glorious options for denoting why dataflow options are in place in case anybody however the unique person must revise/edit the dataflow. The automated reporting characteristic is a superb software to encourage adoption.
– Domo Evaluate, Allison C.
What I dislike about Domo:
- Generally, the updates/adjustments and their influence on present dataflows aren’t nicely communicated, making the platform liable to glitches. G2 evaluations additionally talk about this.
- Generally, it was actually exhausting to really get somebody from Domo on a name to assist reply questions. This has additionally been highlighted in G2 evaluations.
What do G2 customers dislike about Domo:
“Some BI instruments have issues that Domo doesn’t. For instance, Tableau and Energy BI can do extra superior evaluation and will let you customise studies extra. Some work higher with sure apps or allow you to use them offline. Others can deal with several types of information, like textual content and pictures, higher. Plus, some could be cheaper. Every software has its personal strengths, so the perfect one will depend on what you want.”
– Domo Evaluate, Leonardo d.
4. Workato
Workato is a versatile and automatic ETL software that provides information scalability, information switch, information extraction, and cloud storage, all on a centralized platform. It additionally presents suitable integrations for groups to optimize efficiency and automate the cloud.
What impressed me about Workato was how simple and intuitive system integrations have been. I did not have to spend hours writing scripts or coping with cryptic documentation. The drag-and-drop interface and its use of “recipes,” often known as automation workflows, made it ridiculously easy to combine apps and automate duties. Whether or not I used to be linking Salesforce to Slack, syncing information between HubSpot and NetSuite, or pulling data through APIs, it felt seamless and simple.
I additionally liked the flexibility in integration. Workato helps over 1000 connectors proper out of the field, and for those who want one thing customized, it presents the customized connector software program improvement equipment (SDK) to construct customized workflows.
I’ve used the API capabilities extensively, particularly when constructing workflows that hinge on real-time data transfers and custom triggers.
Recipes may be set off utilizing scheduled triggers, app-based occasions, and even guide inputs, and the platform helps refined logic like conditional branching, loops, and error dealing with routines. This implies I can handle every little thing from a easy lead-to-CRM sync to a full-blown procurement automation with layered approvals and logging.
One other main win for me is how shortly I can spin up new workflows. I’m speaking hours, not days. That is partly attributable to how intuitive the UI is but additionally as a result of Workato’s recipe templates (there are hundreds) provide you with a operating begin.
Even non-tech of us on my crew began constructing automations- sure, it’s that accessible. The governance controls are fairly sturdy, too. You may outline person roles, handle versioning of recipes, and monitor adjustments, all helpful for a crew setting. And for those who need assistance with on-premises techniques, Workato’s received an agent, too.
Nonetheless, there are some areas for enchancment within the platform. One of many greatest ache factors is scalability with massive datasets. Whereas Workato is nice for mid-sized payloads and enterprise logic, it creates points whenever you use it for large information volumes, particularly with batch processing or complicated information transformations.
I’m not saying that it breaks, however efficiency takes a success, and generally, workflows are rate-limited or timed out.
One other sore spot is pricing. The “Professional” plan, which most groups appear to decide on, is highly effective however expensive. When you begin needing enterprise options, like superior governance, on-prem agent use, or greater API throughput, the prices scale up quick.
If you’re a startup or SMB, the pricing mannequin can really feel a bit prohibitive. There isn’t a “lite” model to ease into; you are just about fully contained in the platform from the very begin.
Just a few crew members even talked about that buyer help generally takes longer than anticipated, although I personally have by no means had any main points with that.
In brief, Workato presents easy API integrations to deal with complicated information pipelines, help lead-to-CRM workflows, and construct customized information pipelines with sturdy compliance and information governance.
What I like about Workato:
- I really like how versatile and scalable Workato is and that it permits us to construct tailor-made automation options with ease.
- I additionally like the way it handles no matter we throw at it- from tremendous easy information transfers to complicated information integrations the place we add customized code.
What do G2 Customers like about Workato:
“The most effective factor is that the app is at all times renewing itself, reusability is among the finest options, conferrable UI and low-code implementation for sophisticated processes. Utilizing Workato help has been a giant consolation – the workers is supportive and well mannered.”
– Workato Evaluate, Noya I.
What I dislike about Workato:
- Whereas Workato presents customized integrations, it may be expensive, particularly if you’re not utilizing the right licensing mannequin. It has additionally been mirrored in G2 evaluations.
- I additionally observed occasional delays in syncing information throughout peak occasions, and the pricing mannequin could also be difficult for smaller companies. G2 evaluations point out this too.
What do G2 customers dislike about Workato:
“If I needed to complain about something, I would like to get all of the dev-ops performance included in the usual providing. Frankly, I am undecided if that is nonetheless a separate providing that requires extra spending.”
– Workato Evaluate, Jeff M.
Take a look at the working structure of ETL, ELT, and reverse ETL to optimize your information workflows and automate the mixing of real-time information with the prevailing pipeline.
5. SnapLogic Clever Integration Platform (IIP)
SnapLogic Clever Integration Platform (IIP) is a strong AI-led integration and plug-and-play platform that displays your information ingestion, routes information to cloud servers, and automates enterprise processes to simplify your expertise stack and take your enterprise to progress.
After spending some critical time with the SnapLogic Clever Integration Platform, I’ve to say that this software hasn’t acquired the popularity it ought to. What immediately received me over was how simple it was to arrange a knowledge pipeline. You drag, you drop, and snap, and it’s achieved.
The platforms low-code/no-code atmosphere, powered with pre-built connectors (known as Snaps) helps me construct highly effective workflows in minutes. Whether or not I’m integrating cloud apps or syncing up with on-prem techniques, the method simply feels seamless.
SnapLogic actually shines relating to dealing with hybrid integration use circumstances. I liked that I might work with each cloud-native and legacy on-prem information sources in a single place with out switching instruments.
The Designer interface is the place all of the magic occurs in a clear, user-friendly, and intuitive approach. When you dive deeper, options like customizable dashboards, pipeline managers, and error-handling utilities provide you with management over your atmosphere that many different platforms miss.
One factor that shocked me (in one of the simplest ways) is how good the platform feels. The AI-powered assistant, Iris, nudges you in the fitting route whereas constructing workflows. This saved me a great deal of time by recommending the subsequent steps primarily based on the info circulation that I used to be establishing. It’s also a lifesaver whenever you’re new to the platform and undecided the place to go subsequent.
However there are some areas of enchancment to sit up for. The largest gripe I had, and plenty of others have, is the pricing. It is steep. SnapLogic is not precisely budget-friendly, particularly for smaller firms or groups that simply want primary ETL features.
If you’re a startup, this could be exhausting to digest except you might be prepared to take a position closely in integration automation. The free trial is a bit quick at 30 days, which does not give a lot time to discover all of the superior options.
One other ache level I encountered was the documentation challenge. Whereas the platform is intuitive when you get going, it does not provide in-depth steering an excessive amount of. Particularly for superior use circumstances or debugging complicated pipelines, I typically discover myself wishing for clearer, extra complete assist docs.
Additionally, not all Snaps (these pre-built connectors) work completely. Some have been buggy and lacked readability in naming conventions, which slowed down improvement after I needed to overview and guess how issues labored.
Additionally, working with massive datasets a number of occasions can result in noticeable efficiency lag and a few latency points, which you need to contemplate in case your workloads are huge or time-sensitive. Whereas SnapLogic claims to be low-code, the reality is that you’ll nonetheless require a superb understanding of knowledge buildings, scripting, and generally even customized options if you’re integrating your ETL with legacy techniques.
The SnapLogic subscription plans aren’t very clear, both. Based mostly on person enter, core options like real-time information processing, AI steering, and cloud or on-prem integrations are all a part of higher-tier plans, however there isn’t a clear breakdown except you discuss to gross sales.
Total, SnapLogic is a dependable and agile information administration software that provides seamless integrations, permits customized prebuilt connectors for managing information pipelines, and improves efficiency effectivity for data-sensitive workflows.
What I like about SnapLogic Clever Integration Platform (IIP):
- The drag and drop interface of SnapLogic makes the platform simple to make use of, even for the parents that are not very technical.
- I additionally love how SnapLogic integrates with every little thing we want, like Salesforce, SQL databases, and numerous cloud functions, which has saved a variety of effort.
What do G2 Customers like about SnapLogic Clever Integration Platform (IIP):
“The issues I like most are the AWS snaps, REST snaps, and JSON snaps, which we are able to use to do many of the required issues. Integration between APIs and setup of normal authentication flows like OAuth are very simple to arrange and use. AWS providers integration could be very simple and easy. Third-party integration through REST turns into very helpful in each day life and permits us to separate core merchandise and different integrations.”
– SnapLogic Clever Integration Platform Evaluate, Tirth D.
What I dislike about SnapLogic:
- Though SnapLogic is designed for scalability, I felt that generally customers face efficiency bottlenecks when coping with excessive information quantity or complicated pipelines. It has additionally been talked about in G2 evaluations.
- I additionally really feel that generally pipeline habits is surprising, and hanging pipelines are tough to cope with. This has additionally been mirrored in G2 evaluations.
What do G2 customers dislike about SnapLogic:
“SnapLogic is stable, however the dashboard could possibly be extra insightful, particularly for operating pipelines. Looking out pipelines through job could possibly be smoother. CI/CD implementation is sweet, however migration takes time – a pace enhance could be good. Additionally, aiming for a lag-free expertise. Generally, cluster nodes do not reply promptly. Total, nice potential, however a number of tweaks might make it even higher.”
– SnapLogic Clever Integration Platform Evaluate, Ravi Ok.
6. Azure Information Manufacturing unit
Azure Information Manufacturing unit is a cloud-based ETL that permits customers to combine disparate information sources, remodel and retrieve on-prem information from SQL servers, and handle cloud information storage effectively.
What attracted me about Azure was how simple it was to get began. The drag-and-drop interface is a lifesaver, particularly if you’re coping with complicated ETL pipelines.
I’m not a fan of writing infinite traces of code for each little transformation, so the visible workflows are very refreshing and productive.
Connecting to a large number of information sources, akin to SQL, Blob storage, and even on-prem techniques, was approach smoother than I had anticipated.
One of many issues I completely love about ADF is how nicely it performs into the remainder of the Azure ecosystem. Whether or not it’s Azure Synapse, Information Lake, or Energy BI, every little thing feels prefer it’s only a few clicks away. The linked providers and datasets are extremely configurable, and parameterization makes reusing pipelines tremendous simple.
I exploit triggers continuously to automate workflows, and the built-in monitoring dashboard has been useful when debugging or checking run historical past.
The platform additionally has a number of drawbacks. Logging is a bit underwhelming. When pipelines fail, the error messages aren’t at all times probably the most useful. Generally, you are caught digging by means of logs, making an attempt to determine what’s fallacious.
Whereas ADF helps information flows for extra complicated transformations, it struggles when issues get extra technical and tough. For instance, if I attempt to implement a number of joins and conditionals in a single step, the efficiency can tank, or worse, it does not work as anticipated.
One other challenge is the documentation. It is okay, however undoubtedly not beginner-friendly. I discovered myself hopping backwards and forwards between GitHub points, Stack Overflow, and Microsoft boards to fill within the gaps.
Now, on to the pricing tiers. Azure Information Manufacturing unit presents a pay-as-you-go mannequin, which implies you’ll be charged primarily based on exercise runs, pipeline orchestration, and information motion volumes.
There may be additionally a premium tier that features SSIS integration runtime, helpful if you’re migrating legacy SSIS packages to the cloud. It’s a nice contact for enterprises that do not need to rewrite their complete information stack. Nonetheless, the pricing may cause worries if you’re not cautious about optimizing information actions or turning off unused pipelines.
One characteristic I want they’d enhance is the real-time purview or simulation earlier than truly operating a pipeline. Proper now, testing one thing small appeared to contain ready too lengthy for provisioning or execution. Additionally, VM points sometimes trigger annoying downtime when organising integration runtimes, which is not excellent if you’re on the fitting schedule.
Total, Azure Information Manufacturing unit helps automate information integration, monitor ETL workflows, and provide low-code/no-code help to save lots of your self from scripting hassles and retrieve information securely and simply.
What I like about Azure Information Manufacturing unit:
- The linked providers characteristic provides connections with different platforms, making ADF a cross-platform software.
- I additionally love the way it presents a variety of connectors and instruments to effectively handle and remodel information from numerous sources.
What do G2 Customers like about Azure Information Manufacturing unit:
“The convenience of use and the UI are the perfect amongst all of its rivals. The UI could be very simple, and you’ll create a knowledge pipeline with a number of clicks of buttons. The workflow permits you to carry out information transformation, which is once more a drag-drop characteristic that permits new customers to make use of it simply.”
– Azure Information Manufacturing unit Evaluate, Martand S.
What I dislike about Azure Information Manufacturing unit:
- I felt that it didn’t carry out complicated transformations in circumstances the place the info quantity grew or processes turned too intricate. This has additionally been highlighted in G2 evaluations.
- One other challenge is that there isn’t a simpler solution to combine with Energy BI. I want they may have supplied extra options or a neater solution to refresh and cargo Energy BI semantic fashions. It has additionally been talked about in G2 evaluations.
What do G2 customers dislike about Azure Information Manufacturing unit:
“I’m pleased to make use of ADF. ADF simply wants so as to add extra connectors with different third-party information suppliers. Additionally, logging may be improved additional.”
– Azure Information Manufacturing unit Evaluate, Rajesh Y.
7. 5X
5X is a knowledge analytics and visualization answer that manages your cloud operations, optimizes information manufacturing, and provides you management over information pipelines whereas sustaining role-based entry management and scalability.
I’ve been utilizing 5X for a number of months now, and truthfully, it has been a refreshing expertise on this planet of ETL instruments. What stood out to me immediately is how quick and seamless the setup was.
I had the platform up and operating in 24 hours, and that wasn’t some shallow integration however a full-on and ready-to-use service throughout our stack. The platform is designed with pace and simplicity at its core, and that comes by means of in each click on.
Certainly one of my favourite issues is how nicely 5X integrates with different instruments within the fashionable information ecosystem. It presents seamless connections with widespread information warehouses, ingestion instruments, and analytics platforms. So whether or not you might be pulling information from Snowflake or FiveTran or pushing it to Looker or Tableau, every little thing simply suits.
Its use of pre-vetted instruments behind the scenes to construct your information infrastructure is an enormous win. It is like having a knowledge ops crew baked into the product.
Efficiency-wise, 5X actually hits the mark. Transformations are lightning quick, and scaling up does not require a lot thought, because the platform handles them nicely.
I additionally admire the way it lets us handle the total information lifecycle, from ingestion to transformation to visualization, all whereas retaining the training curve manageable.
After I did hit a bump, like a barely complicated implementation step, the shopper help crew assisted me actively, with none back-and-forth.
That stated, no software is ideal. Whereas I discovered most options to be intuitive, documentation might have been higher. It covers the fundamentals nicely, however for extra superior use circumstances, I discovered myself reaching out for help extra typically than I would like.
Additionally, there’s a slight studying curve initially, particularly when diving into extra complicated pipeline setups. There may be restricted flexibility in customization, too, although it is not a dealbreaker.
Whereas the alerts for failed jobs are useful, I did discover the timestamps generally do not sync completely with our timezone settings. It is a minor bug, but it surely’s value noting.
What’s distinctive about 5X is that it does not comply with a standard freemium mannequin. As a substitute, it presents subscription tiers tailor-made to your organization’s information maturity. From what I gathered, earlier-stage groups get entry to important ETL performance, intuitive interfaces, and useful templates.
As you scale up, you possibly can unlock extra premium options like real-time job monitoring, extra granular entry controls, help for superior connectors, and precedence engineering help. It is modular and feels enterprise-ready, with out being an overfitted software.
Total, 5X is monumental in providing scalable ETL functionalities, optimizing your information lifecycle, and reworking your pipeline into visually organized and structured information.
What I like about 5X:
- I actually admire that 5X presents a whole, all-in-one information answer. It helped us launch our information warehouse approach quicker than we might have in any other case.
- I additionally love how the 5X crew actively incorporates characteristic requests into their product roadmap, typically releasing new options inside days of our request.
What do G2 Customers like about 5X:
“Their built-in IDE is a game-changer for our information engineering workflow. Model management, documentation, and deployment processes are streamlined and comply with trade finest practices. The platform is constructed on open-source applied sciences means we are able to leverage present instruments and experience. Their crew is exceptionally aware of our characteristic requests – a number of customized necessities have been carried out inside weeks.”
– 5X Evaluate, Anton Ok.
What I dislike about 5X:
- Whereas 5X presents end-to-end information help, I really feel that the software continues to be in its child part and desires extra sophistication. It has additionally been talked about in G2 evaluations.
- Whereas the platform presents nice options, I really feel there are nonetheless some areas underneath improvement (akin to integrating information construct software docs). As highlighted in G2 evaluations, this could be a minor inconvenience for now.
What do G2 customers dislike about 5X:
“With a more moderen platform, there are at all times a number of hiccups and options which can be nonetheless within the works”
– 5X Evaluate, Cameron Ok.
Finest ETL instruments: Ceaselessly requested questions (FAQs)
1. What are the perfect ETL instruments for SQL servers?
High ETL instruments for SQL servers embody Microsoft SSIS, Fivetran, Talend, and Hevo Information. These instruments provide robust native connectors and transformation capabilities and help syncs, real-time ingestion, and seamless integration with the SQL server ecosystem.
2. What are the perfect open-source ETL instruments?
The most effective open-source ETL instruments embody Apache NiFi, Airbyte, Apache Hop, and Singer. Every presents modular, extensible pipelines.
3. Is SQL an ETL software?
No, SQL just isn’t an ETL software. It’s a question language used to govern and handle information in databases. Nonetheless, SQL is usually used with ETL processes for information extraction, transformation, and loading when mixed with ETL instruments.
4. How does the ETL software deal with schema adjustments and keep compatibility in real-time pipelines?
An ETL software is provided with built-in schema markup to judge and automate file information fields throughout ingestion. Constructed-in filtering and information segmentation enable it to keep up compatibility with real-time pipelines.
5. Does ETL software program help superior workflow orchestration and error dealing with?
Sure, ETL software program helps built-in orchestration with DAG help, conditional logic or a number of joins, retry insurance policies, and alerting, which is good for managing complicated databases at scale.
6. What’s the ETL platform’s efficiency for high-velocity ingestion to cloud information lakes?
Enterprise ETL platforms are optimized for low-latency ingestion, providing excessive throughput, distributed processing, and native connectors for streaming information sources.
7. Can it combine CI/CD pipelines utilizing API, SDK, or laC instruments like Terraform?
Sure, you possibly can combine CI/CD pipelines with prebuilt connectors and SDK performance to retrieve structured information pipelines into manufacturing. Fashionable ETL instruments help full DevOps integration, enabling pipeline versioning, deployment automation, or infrastructure provisioning by means of APIs or laC frameworks.
Exchanging and reworking processes, one gigabyte at a time
My evaluation allowed me to listing intricate and essential components like efficiency optimization, low latency, cloud storage, and integration with CI/CD which can be major options of an ETL software for companies. Earlier than contemplating completely different ETL platforms, notice your information’s scale, developer bandwidth, information engineering workflows, and information maturity to make sure you choose the perfect software and optimize your return on funding (ROI). In the event you ultimately wrestle or get confused, refer again to this listing for inspiration.
Optimize your information ingestion and cleaning processes in 2025, and take a look at my colleague’s evaluation of the 10 finest information extraction software program to put money into the fitting plan.