[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram

At the moment, we’ve got the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your function with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the know-how sector and lively involvement in the local people, I’ve all the time contemplated: How can we infuse extra know-how into our native economic system to foster its development and promote sustainability? After participating with over 100 native outlets and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three major objectives: empower native companies to thrive, encourage shoppers to assist native buying, and leverage information insights and analytics to digitally rework the complete sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with proficient companions to handle different elements of the enterprise.

2) What’s Pointsgram about?

Pointsgram is a know-how startup with a mission to raise native buying experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the constructive affect of community-based options. With Pointsgram, we collaborate with each native outlets and shoppers.

For native outlets, membership in our community grants entry to instruments similar to buyer rewards, supply administration, buying information evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and finally revenues for engaged outlets

For shoppers, we improve their native buying journey with incentives, gives, rewards, with an total money-saving method. They now have a rewarding journey the place they acquire factors at any member store of the community, and redeem factors anyplace within the community as properly, a real community-based program. Moreover, we frequently have interaction with the group to advertise Pointsgram and emphasize the significance of supporting native outlets, showcasing our community members. Actually, our in-person sales space in Mississauga has grow to be a preferred spot for pretty group engagements in one of many main plazas.

3) What ought to Canadians particularly look out for together with your web site?

When Canadians are on our user-friendly app, they not solely entry a various array of native gives from close by outlets but additionally contribute to a thriving native economic system. It’s a win-win state of affairs: consumers get pleasure from factors, rewards, and unique offers whereas supporting their group companies.

Our app rewards customers for his or her loyalty and engagement in numerous methods. Whether or not it’s by way of buying at any member of our intensive community of native companies, inviting pals to hitch our group, or actively participating with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are introduced with an area buying map throughout the app. This interactive map showcases a variety of buying choices spanning from meals and drinks to distinctive items, fine quality perfumes, important private care objects, tempting sweets, auto outlets, hair salons, and rather more, making their native buying expertise rewarding, handy, and pleasurable

4) What are you engaged on going ahead?

We’re all the time striving to introduce new empowering instruments for each our outlets and shoppers. We imagine within the energy of group, the place everybody shares the identical objective of supporting native companies and sustainability. As our community continues to develop, we’re centered on offering outlets with helpful advertising insights to assist them make knowledgeable choices based mostly on information. Moreover, we’re addressing key challenges confronted by these outlets, similar to discovering proficient people, enhancing their e-commerce capabilities, and increasing their group outreach efforts.

From the patron’s perspective, we’re dedicated to enhancing their expertise by including extra participating instruments. This contains providing extra rewards, offering entry to a wider vary of outlets inside our community, and serving to them get monetary savings by way of our unique gives and offers. By repeatedly enhancing and increasing our platform, we goal to create a win-win scenario the place each outlets and shoppers profit from being a part of our group.

5) Do you’ve got any ideas?

Pointsgram originated from a transparent want: native outlets missing digital assist and a big inhabitants eager on native buying but additionally looking for financial savings. With a vibrant & wholesome client tradition, the native buying market holds immense potential. Let’s collaborate to raise native buying to new heights.

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