Is LinkedIn Premium Price $30/Month? What G2 customers Assume

I’m on LinkedIn daily. 

As one of many main networking instruments, it’s my go-to platform for connecting with the best folks, discovering thrilling new job alternatives, and staying within the loop on the newest business traits. It is a useful a part of any severe skilled’s profession toolkit.  In actual fact, I landed my present job two years in the past, because of LinkedIn Premium. 

However right here’s the query I maintain coming again to: Is LinkedIn Premium actually value it? I first tried it throughout a job hunt with the one-month free trial and lately subscribed once more to construct my private model. 

LinkedIn Premium actually guarantees loads – an AI assistant, limitless profile views, superior networking instruments, and unique job insights. It feels like a trump card for job seekers and professionals alike.

However does it ship on these guarantees? Beginning at about $30 per thirty days, it’s truthful to ask – is LinkedIn Premium value it, or is it simply one other expense that provides up?

On this article, I’ll share my private expertise with LinkedIn Premium, together with insights from over 240 G2 evaluations from professionals who’ve examined each free and premium variations.

Word: All evaluations shared beneath are from verified G2 customers. For extra particulars on our course of to confirm reviewers and approve evaluations, please discuss with G2’s overview moderation pointers.

Over one billion folks use LinkedIn at the moment. We use it to showcase our expertise, join with friends, and discover job alternatives. Whereas the free model gives the important instruments for these functions, LinkedIn Premium presents superior options tailor-made to particular skilled wants. 

• Premium Profession: Targeted on job seekers and professionals aiming to develop their private model.
• Premium Enterprise: Designed for small companies trying to develop their networks, site visitors, and prospects and entry deeper insights for his or her enterprise web page.

Aside from these, LinkedIn additionally presents two different subscription plans tailor-made for gross sales professionals and recruiters. 

• Gross sales Navigator: Constructed for salespeople searching for to generate leads and construct consumer relationships.
• Recruiter Lite: Tailor-made for recruiters and hiring managers to optimize candidate searches.

Check out this detailed comparability of the free model versus Premium plans:

*Contains particulars on the essential plan of Gross sales Navigator and Recruiter Lite.

Let’s deal with the LinkedIn Premium Profession plan on this article, as they’re probably the most related for job seekers and professionals. 

 For those who’re trying to generate leads, construct consumer relationships, or streamline candidate searches, you would possibly discover Gross sales Navigator or Recruiter Lite plans higher suited to your wants.

LinkedIn Premium price

Right here’s a breakdown of LinkedIn Premium prices for various plans:

LinkedIn presents a 30-day free trial for its Premium plans. You’ll want to supply fee particulars to activate the trial. 

One in all LinkedIn Premium’s most dear options is InMail messaging. It permits you to join with anybody, even when they’re exterior your community – a major improve from the free model, the place you may solely message present connections. This makes it simpler to attain out to recruiters, business leaders, or potential collaborators.

InMail credit on LinkedIn Premium plan 

Throughout my job search, I used InMail strategically to attach with hiring managers and electronic mail recruiters. The outcome? Nearly 3 out of 5 responded to my messages and gave me extra details about function expectations, firm, and development alternatives. This direct line of communication usually gave me an edge over different candidates.

Now, as a advertising and marketing skilled, I proceed to make use of InMail to succeed in out to business consultants, fellow entrepreneurs, and thought leaders in my discipline. These conversations have led to collaborations, knowledgeable insights for my tasks, and even mentorship relationships which have been invaluable for my profession development.

For those who’re a job seeker, freelancer, or skilled in networking-heavy fields like gross sales and advertising and marketing, InMail is a strong device for networking, lead era, and profession development.

2. Profile insights for higher visibility

Most LinkedIn Premium customers worth the numerous edge it gives over the free model in boosting visibility and affect on the platform by detailed profile insights. 

With Premium, you may view an entire listing of who has seen your profile over the previous 90 days, together with insights on how they discovered you. 

LinkedIn Premium profile insights

This function was significantly invaluable throughout my job search part. It allowed me to determine firms and hiring managers who confirmed curiosity in my profile, a profit most different job boards don’t supply.

Moreover, superior analytics on content material efficiency, engagement, and impressions can assist you refine your LinkedIn content material technique. By understanding viewers engagement, you may tailor your posts to construct a stronger private model and thought management. Personally, I’ve used this function to pinpoint which posts resonate with my viewers and alter my content material for optimum affect.

Content material Analytics on LinkedIn Premium

3. Applicant insights for smarter job purposes

Amongst all of the Premium options, Applicant Insights is a favourite of mine when making use of for positions. With this, for each job posting you have a look at, you get to see: 

• In-demand expertise evaluation: See precisely which expertise recruiters are prioritizing, how your profile stacks up, and what you might be lacking. It performs an enormous function in tailoring your profile and resume accordingly.
• Candidate comparability metrics: Perceive the way you evaluate towards different candidates when it comes to expertise, schooling, and ability match.
• Actual-time software information: Observe your place within the applicant queue and the whole variety of purposes.
• Firm perception: Entry detailed details about firm development and hiring traits to make knowledgeable selections.

I used this function extensively whereas making use of for positions because it gave me essential visibility into the place I stood towards different candidates and altered my strategy to job purposes. For instance, once I found I used to be lacking a important ability that high candidates had for a place, I paused to upskill earlier than making use of.

Applicant insights with LinkedIn premium

In one other case, the place I noticed a whole bunch of candidates had already utilized, I used InMail to contact the hiring supervisor instantly for a quicker response. 

Applicant insights with LinkedIn premium

These insights show you how to prioritize which roles to pursue and when to take a position additional effort. 

4. LinkedIn Studying for upskilling

LinkedIn Studying is without doubt one of the favourite options amongst many Premium customers, together with me. The platform has over 22,000 expert-led programs, with new ones added each week. They cowl a variety of matters and expertise throughout industries. 

Programs on LinkedIn Studying

The self-paced studying format makes it straightforward to upskill by yourself schedule. You possibly can select particular person programs based mostly in your pursuits or profession objectives and even comply with a structured studying path tailor-made to a selected function – no matter fits your type.

Finishing LinkedIn Studying programs enhances your resume and offers your profile an expert increase when shared immediately together with your community. It’s good for each job seekers trying to strengthen their {qualifications} and professionals aiming to remain forward of their fields.

5. AI assistants for productiveness

A serious benefit that comes with the Premium plans is the generative AI-powered instruments. These good assistants help with nearly every little thing – from drafting outreach messages to fine-tuning your LinkedIn profile and your job purposes. You possibly can even use the AI device to spruce up the profile introduction part. 

AI assistant on LinkedIn Premium

I repeatedly use LinkedIn’s AI assistant to draft my posts and personalize InMail messages and connection requests. The little perk? It saves me useful time and nonetheless maintains an expert contact.

6. Superior seek for focused connections

The ultimate and most sensible function of the Premium plan most customers recognize is the strong search filters for locating job alternatives, folks, and firms. 

In contrast to the essential search obtainable within the free model, Premium’s superior filters allow you to slim down your search with exact standards. Take, for instance, the filters to seek out folks. You possibly can specify connections, places, firms, key phrases, job titles, previous firms, colleges, industries, and providers. You possibly can even discover folks based mostly on who they comply with and hook up with. 

Superior search with LinkedIn Premium

For job seekers, this implies pinpointing roles at particular firms and even figuring out key decision-makers to succeed in out to. Professionals targeted on networking, like gross sales and advertising and marketing, discover it significantly helpful for figuring out prospects and warming up chilly outreach.

Different LinkedIn Premium options you shouldn’t overlook:

• Limitless folks shopping: View limitless profiles past your community to develop your connections.
• Open profile: Let anybody message you at no cost, even exterior your community, rising your probabilities of significant connections.
• Personal shopping: In contrast to free accounts, which permit restricted personal shopping, Premium allows you to keep fully discreet whereas permitting you to see who seen your profile.
• Interview preparation device: Follow with generally requested interview questions and pattern solutions offered by business professionals.
• LinkedIn Premium badge: Show the gold Premium badge in your profile, signaling to others that you simply’re severe about networking {and professional} development.

2. Restricted InMail credit

Though InMail messaging is one in every of Premium’s signature options, the month-to-month credit score restrict of 5 InMails for the Premium Profession plan is restrictive for customers who often depend on it for outreach. This is without doubt one of the commonest gripes amongst customers, be they job seekers or professionals.

3. Spammy messages and ads

One other recurring criticism from LinkedIn Premium customers is the presence of ads and spam-like content material of their feeds. Many customers count on a cleaner, extra targeted expertise as Premium members, however the presence of irrelevant updates and promotional materials usually detracts from LinkedIn’s skilled attraction.

4. No assured outcomes 

Whereas LinkedIn Premium gives instruments to reinforce visibility and networking, options like InMail and profile insights don’t all the time assure tangible outcomes, akin to job presents or significant connections. This may be irritating for customers who count on the next return on their funding. 

It’s essential to acknowledge that these instruments are facilitators, however success finally relies on elements like how you employ them and exterior circumstances, akin to market competitors or recipient engagement.

Setting real looking expectations is vital to taking advantage of LinkedIn Premium. It’s a platform that opens doorways however doesn’t stroll you thru them.

Trying to make use of LinkedIn for what you are promoting? Be taught find out how to create your LinkedIn Enterprise Web page in 4 straightforward steps.