It’s been three years since Life360’s $205 million acquisition of AirTag competitor Tile. The corporate introduced Monday its new lineup of lost-item Bluetooth trackers, that includes a sleeker redesign in new colours—aqua blue, inexperienced, navy blue, and pink. The units now have a number of new functionalities, akin to an built-in SOS characteristic, an prolonged Bluetooth vary, and extra.
That is the primary time Tile has launched new merchandise because the household locator service purchased the corporate in 2021. The lineup additionally follows Life360’s changing into a public firm.
Tile revamped its 4 trackers: Tile Mate ($25), its “every thing tracker” for gadgets like keys and backpacks; Tile Professional ($35), which has the loudest ring and longest Bluetooth vary; Tile Slim ($30), designed to suit simply in wallets and passport holders; and Tile Sticker ($25), its smallest tracker that may adhere to losable objects like a TV distant.
Essentially the most notable improve is the brand new multi-function button that triggers a Life360 SOS alert. Within the occasion of an emergency, members can triple-press the gadget to silently notify their designated emergency contacts that one thing is flawed. This fast and silent notification could also be essential in conditions the place the consumer isn’t capable of make a cellphone name or ship a message. Members even have 15 seconds to cancel the alert by swiping the setting off on their cellphone.
SOS alerts are free for all customers. Nevertheless, members will pay further for Life360 to alert third-party emergency dispatchers, who name the member and coordinate with the required authorities, akin to legislation enforcement or emergency medical companies. Life360 presents three subscriptions– Silver ($8/month), ($15/month), and Platinum ($25/month).
“We’re on a mission to maintain members of our households secure and near the folks they love,” Life360 senior director of product David Steinwedel, instructed TechCrunch. “It’s the primary time that we had a brand new launch because the acquisition. It’s been a very long time coming… we’ve got this actual deal with household security and household connections, which is why SOS makes a lot sense to us. It’s an actual standout, differentiated characteristic for this lineup.”
Along with the SOS performance, different updates embrace extending the Bluetooth vary for Tile Mate, Slim, and Professional. Tile Professional now ranges as much as 500 ft. in comparison with the earlier mannequin’s 400 ft. Tile Mate, Sticker, and Professional even have a louder ring than the earlier fashions.
In the meantime, the 4 new colorways are brilliant and enjoyable and certain meant to attraction to households seeking to assign particular colours to completely different members or gadgets for straightforward identification and group.
In 2022, Life360 built-in its service with Tile. This integration permits Tile customers to entry the Life360 app and its options, together with the flexibility to view the placement of Tiled gadgets on the Life360 map and ring the Tile to find close by gadgets. Moreover, each Life360 and Tile can ring a lacking cellphone, even when it’s on silent. Any member of your Life360 Circle can ring the Tile and find close by gadgets.