The G2 Offers evaluation marketing campaign is an initiative that enables customers to help charitable causes by leaving product critiques. By G2 Offers, critiques not solely profit software program consumers all over the place by offering precious suggestions on merchandise, however in addition they contribute to a significant trigger.
With Giving Tuesday arising within the U.S., we needed to take a second to replicate on this initiative, which is essential to us.
How G2 Offers connects distributors with charitable organizations
Getting critiques on G2 may be difficult, so incentivizing suggestions is important. Whereas present playing cards enchantment to some, others might choose an choice that aligns with their values.
With G2 Offers, reviewers can select a $10 donation to a associate charity for qualifying critiques, permitting them to contribute to causes they care about. This program boosts engagement and likewise strengthens neighborhood impression, giving reviewers a significant alternative. Right here’s a take a look at what we’ve achieved thus far.
$1,100,000+
raised since 2017
250+
organizations donated to since 2017
G2 Offers associate organizations
In some instances, reviewers might choose to donate to their charity or non-profit of alternative. Nevertheless, we attempt to encourage donations to a smaller pool of organizations. Extra funding of their palms can go lots additional than small donations to all kinds of organizations.
Starting in Could 2021, G2 Offers started our partnership with 11 completely different organizations throughout North America, Europe, and Asia. Every of those pillar companions was fastidiously chosen based mostly on their popularity, the communities they characterize, and the themes G2 proudly helps. You could find extra info on our G2 Offers homepage.
Testimonials
Not solely does G2 elevate cash by critiques, however staff additionally volunteer their time to help these significant organizations. A gaggle of G2 staff based mostly in Bangalore, India, visited the Navachethana Belief, a non-profit group devoted to supporting youngsters with divergent talents.
“Spending time with these youngsters strengthened my perception within the energy of neighborhood help and the way every of us generally is a champion in our personal means. All of us have a job to play in creating an inclusive soceity the place everybody can thrive.”
Shreyans Dugar
Head of India, G2
One other group G2 helps is the American Most cancers Society. Emily Lipinsky, the Vice President of Illinois Growth, speaks to the significance of employee-driven philanthropy. She discusses the way it permits the American Most cancers Society to fund groundbreaking analysis, present essential affected person providers, and lift consciousness about prevention.
“Worker help performs a essential position within the struggle towards most cancers. Each contribution brings us one step nearer to ending most cancers as we all know it, for everybody. Collectively, we are able to make a long-lasting impression.”
Emily Lipinsky
Vice President, Illinois Growth, American Most cancers Society
Trying again on 2023
With a way of what G2 Offers stands for and its mission, let’s get to it and see simply what we achieved between February and October 2023.
$80,000+
in donations
50+
new charities supported
8,000+
software program critiques submitted by way of G2 Offers
First half of 2024
Let’s examine that to only the primary 6 months (February by August) of our 2024 fiscal yr.
$30,000+
in donations
20+
new charities supported
3,000+
software program critiques submitted by way of G2 Offers
That is great progress, however this information solely tells a part of the story.
Future objectives
Whereas our 2024 H1 donations elevated greater than twice that of 2023’s H1, our intention is to extend our impression by at the least 10% yr over yr.
One thrilling means G2 collects donations is by internet hosting evaluation cubicles at business occasions. To this point in 2024, these evaluation cubicles alone have raised $55,110. By comparability, in 2023, they raised $35,290. We’re excited to see how evaluation cubicles proceed to help the G2 Offers initiative sooner or later.
Altering the world one step at a time
We look ahead to seeing what we are able to accomplish with G2 Offers this yr. Along with your assist, we need to finish 2024 as our most profitable yr but and contribute in direction of significant change. We’re assured that G2 Offers will come to characterize one thing actually particular within the years to come back.
Wish to associate with G2 Offers and generate extra critiques to your model? Study extra about how the world’s greatest software program distributors succeed with G2-managed evaluation technology campaigns.