Far too many corporations view advertising and marketing as a “good to have” moderately than a “must-have” division. That means, as quickly as instances are robust, advertising and marketing is usually the primary staff to get laid off. Over the previous few years, 1000’s of entrepreneurs have misplaced their jobs for causes that don’t have anything to do with efficiency. On high of that, they’re attempting to search for new jobs at a time when many corporations aren’t hiring.
In consequence, many entrepreneurs have turned to freelance work. In some ways, freelancing is a pure match for entrepreneurs. Since corporations are working on tighter budgets, they’re in search of short-term or fractional assist as an alternative of a full-time worker.
By working with a number of shoppers, you may cut back the chance when you lose a shopper. Plus, freelance advertising and marketing is usually much less demanding than working as an in-house marketer: no conferences and fewer duty for issues like reporting.
In case you’re unsure easy methods to begin freelancing as a marketer, I’ve bought you coated. I made the swap from working at advertising and marketing companies to working as a full-time freelancer a couple of years in the past and by no means regarded again.
In case you’re at the moment employed and have even an inkling that you just’d like to begin…