There’s a scene in Good Will Searching the place Matt Damon’s character solves an impossibly complicated maths downside on a blackboard, casually, prefer it’s nothing. For years, I assumed that’s what entrepreneurship was meant to seem like — genius-level concepts, Silicon Valley breakthroughs, apps that change the world.
However right here’s what I’ve discovered: most worthwhile companies don’t begin with huge concepts. They begin with helpful ones.
Should you’ve ever thought, I don’t have a million-dollar thought, you’re lacking the purpose. You don’t want one.
What you want is to identify an actual downside, apply your present expertise to resolve it, and construct one thing easy round that. That’s how I went from restoration to income, working simply 4 hours a day.
Right here’s the method that labored for me – and how one can apply it to no matter you already know.
Step 1: Don’t Overthink Your Experience
When folks take into consideration monetising their expertise, they usually overlook the issues that come naturally to them.
I used to run a digital company. I’ve spent 20 years writing and shaping messages for manufacturers. That may not sound flashy, but it surely’s precious. In a world filled with noise, folks pay good cash for somebody who may help them stand out.
So I took the factor I used to be already good at — writing — and centered it on a selected, pressing downside: serving to companies clarify how they’re utilizing AI to enhance digital promoting.
That was the candy spot.
What’s the factor you do higher than most individuals? It would really feel boring or apparent to you — however to another person, it’s the shortcut they’ve been trying to find.
Step 2: Resolve a Painful, Costly Drawback
Individuals don’t pay for nice-to-haves. They pay to repair complications.
Once I launched Digital Drift, I didn’t attempt to be all the things to everybody. I focused a selected viewers: advertising and marketing and promoting professionals who had been below strain to determine AI however didn’t have the time or headspace to do it.
I helped them: