Sunday, April 6, 2025

The Toothbrush That Cured My Dangerous Breath — And Made Me Imagine in Branding Once more | by Jano le Roux | The Startup | Apr, 2025

I lastly found the Apple of toothbrushes.

Curaprox 5460 manual toothbrush in many colors.
Curaprox

For 13 years, I used the identical mannequin toothbrush.

An Oral-B electrical. It was loud. It buzzed like a lawnmower. It made my gums bleed. I ignored it.

Right here and there, I might attempt totally different brush ideas.

I informed myself it was “adequate.” It was costly in any case.

I used it each morning. Each evening. Generally half-asleep. I flossed from time to time. I used a Waterpik. I even scraped my tongue.

And for toothpaste? Colgate Complete 12. Basic. The sort you see all over the place.

However nothing labored.

My breath nonetheless smelled unhealthy.

Not at all times, however typically sufficient that I seen it. And I hated that I seen it. I hated that it made me self-conscious in conversations. I hated backing away mid-sentence as a result of I wasn’t certain if I might belief my very own mouth.

Each 6 months, my dentist would uncover a brand new cavity that seemingly got here out of nowhere. Was she mendacity? I modified dentists. Sadly, she wasn’t.

This wasn’t a hygiene problem. It was deeper than that.

It was one thing my present instruments simply weren’t fixing.

My toothbrush felt extra like a guilt journey than a device for wellness.

It was too aggressive, so I obtained lazy. I didn’t really brush tooth by tooth — I simply let the factor buzz round my mouth for 2 minutes, attempting to hit the timer.

I wasn’t brushing. I used to be going by the motions.

My head considering of different issues.

It wasn’t enjoyable. It wasn’t efficient. It positively wasn’t stunning.

Someday, pissed off, I typed into ChatGPT:

“What’s probably the most dentist-recommended, light toothbrush on this planet?”

It replied:

Curaprox 5460.

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