As an internet site designer or developer, you usually land at a crossroads: which web site builder software program to select? It’s both in your personal web site or a shopper is searching for a advice.
Just a few common names seem in such discussions, and Wix and Shopify are normally amongst them. The comparability is hard because you’re evaluating apples, however they’re of two completely different varieties and tastes.
I encountered this comparability lately whereas recommending the most suitable choice to considered one of my retail purchasers. I in contrast Wix vs. Shopify intimately, as it will not directly affect the visibility of selling initiatives that I run for them. I in contrast components, together with characteristic availability, e-commerce specialization, search engine optimisation capabilities, and pricing.
Wix vs. Shopify at a look
Right here’s a fast characteristic comparability of each web site builder platforms.
|
Characteristic |
Wix |
Shopify |
|
G2 score |
4./5 |
4.4/5 |
|
Finest for |
Promoting a couple of merchandise, staging a portfolio, or constructing an internet site for a service |
Small to large-scale companies promoting intensive stock by e-commerce |
|
E-commerce instruments |
Fundamental e-commerce instruments suited to small shops |
Superior e-commerce options like multi-channel promoting, strong stock administration, and deserted cart restoration |
|
Design and templates |
Over 800 versatile and visually interesting templates, appropriate for artistic companies |
Over 150 professionally designed e-commerce-specific themes optimized for conversions |
|
search engine optimisation and efficiency |
Restricted technical search engine marketing (search engine optimisation) management |
Presents extra superior technical search engine optimisation management (redirects, schema markup, canonical tags, and many others.) |
|
Integrations |
500+ integrations, together with advertising and marketing, search engine optimisation, and social media apps |
8,000+ apps out there, together with superior e-commerce, advertising and marketing, and logistics integrations |
|
Free plan |
Sure, with restricted options and Wix branding |
No free plan, solely a 3-day free trial with 3 months for ₹20/month provide |
|
Pricing |
Lite: $17/month Core: $29/month |
Starter: $5/month Fundamental: $39/month Develop: $89/month |
Word: The small print under mirror probably the most present capabilities as of April 2025 however could change over time. Each firms always add superior options.
Wix vs. Shopify: What’s completely different and what’s not?
Earlier than we start the head-to-head testing, I need you to look at the net builder platforms and their options extra carefully. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!
Wix vs. Shopify: The variations
Beneath is an summary of the important thing variations between Wix and Shopify.
- Web site design and templates: Wix gives a whole bunch of free and paid templates (over 800) protecting all the things from portfolios and eating places to on-line shops. Shopify has a smaller collection of themes, round 246 (free + paid), explicitly tailor-made for e-commerce. Nonetheless, out of a whole bunch of Wix templates, 156 are for e-commerce shops. Subsequently, if we’re constructing an e-commerce web site, Shopify gives a greater number of templates. Wix, however, is extra user-friendly. You may give prompts to Wix AI and let it create the entire web site for you. You’ll be able to iterate on the design with prompts till you get what you count on. This makes Wix simpler to make use of.
- E-commerce options: Wix supplies all the fundamental e-commerce encompasses a small retailer wants. Nonetheless, Wix’s e-commerce toolset is just not as deep or superior as Shopify’s. For instance, Wix lacks superior stock administration features akin to computerized inventory alerts or complicated product variant logic. Alternatively, e-commerce is Shopify’s core competency. You get limitless merchandise (Shopify doesn’t impose a product restrict, not like Wix’s 50,000 product restrict), complete stock monitoring with alerts, a number of product variants/choices, and the power to promote throughout a number of channels. If you happen to’re promoting at scale, Shopify does serve your wants higher.
- App integrations and plugins: The Wix App Market contains round 500-800 apps, each Wix-made and third-party integrations. The ecosystem is smaller, so Wix may not have some very specialised apps or superior integrations. If your small business wants area of interest performance, you may not discover an app for it on Wix, and you may hit a lifeless finish or have to make use of exterior code. Shopify has an unlimited App Retailer with 1000’s of apps (effectively over 6,000) focusing on all facets of e-commerce. It permits your retailer to combine with numerous providers and add new options as you develop. Shopify gives way more integrations and plugins than Wix, which is nice for scaling — simply be aware of the additional prices of these add-ons.
Wix vs. Shopify: The similarities
Since we had been evaluating apples, there’s obtained to be one thing comparable even after they’re of various varieties and tastes. Try the similarities between Wix and Shopify:
- Website hosting: You wouldn’t have to search out exterior internet hosting options. Each Wix and Shopify will host your web site for you. I like this as a result of I don’t need to take duty for managing servers and safety, particularly when beginning out.
- Ease of use: I don’t code, however these website-building platforms let me arrange a retailer regardless. I like this self-serve means of constructing web sites.
- search engine optimisation instruments: Search engine marketing (search engine optimisation) is essential to my advertising and marketing technique since my shopper sells area of interest merchandise within the cosmetics line. Each platforms provide important search engine optimisation options, together with customizable meta tags, URLs, and computerized sitemap technology.
- Running a blog: We plan to cowl detailed guides utilizing merchandise we’re promoting. It’s necessary that I can simply create and handle a weblog straight inside the web site. I’ve that flexibility from each Wix and Shopify.
You’ve gotten an summary of how Wix and Shopify are comparable and completely different. Let’s take a look at them primarily based on varied facets of the instruments.
How I in contrast Wix and Shopify: My prompts and analysis standards
I examined each the instruments for designing a homepage of an e-commerce web site for a hypothetical cosmetics model, Blush & Lush. I in contrast Wix and Shopify for his or her user-friendliness, flexibility, design options, e-commerce integration, search engine optimisation, efficiency, and pricing.
I examined the 2 platforms for every week to make sure I didn’t miss out on any options. The above testing standards had been needed for our use case, as we needed to go along with a user-friendly interface, the place it’s simpler to make customizations. I attempted to make use of a mixture of easy and sophisticated design options to make the web site beautiful with needed performance. E-commerce capabilities had been important since we needed to promote cosmetics whereas making search engine optimisation considered one of our key channels.
I’ve had a justifiable share of expertise designing easy web sites for my providers and startups. I needed to be as truthful as potential when evaluating these two platforms. I’ve examined the identical content material and performance on them, apart from the design and the inventory photographs used.
Let’s get into precise testing and see how Wix and Shopify differ in actuality.
Disclaimer: I share my expertise testing the 2 web site builder software program as of April 2025. Some options and performance might need developed since. Wix and Shopify’s respective groups will be capable of provide the latest data.
Wix vs. Shopify: How they really carried out in my exams
For every comparability issue, I’ll speak about why the software program’s characteristic stood out and the way it impacts a consumer. I’ve examined these instruments to search out their strengths and weaknesses and provide you with an entire overview. This could provide help to make an knowledgeable choice when buying Wix or Shopify.
1. Person-friendliness and suppleness
It’s tremendous straightforward to work with Wix when creating your e-commerce retailer. You’ll be able to visually edit objects on the web page with out going into technical know-how. I used to be capable of edit the textual content, call-to-action (CTA), photographs, and graphics just by clicking and modifying them.
The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in dimension. In every product web page, you may add a assessment part by a widget. If there are fewer critiques, the platform helps you combination them by assessment request automation.
Though the platform was straightforward to make use of, we’d want a while to get acquainted. Whereas modifying a product web page, navigating again to the house web page was just a little tough. Nonetheless, I may transfer to the homepage by utilizing the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.
From a UI standpoint, Wix is simple to make use of. It’s responsive, and you may take a look at pages on completely different display screen sizes utilizing the choices within the prime bar.
On Shopify’s entrance, you want to undergo a fast studying curve with the intention to arrange your retailer. The platform skillfully guides you to achieve completely different checkpoints that can assist you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually kind the product description (I copy-pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth once you need some inspiration.
Shopify additionally gives a number of themes for designing your retailer, and it was pretty straightforward to decide on one. Relating to themes and templates, Wix and Shopify have a couple of variations. Wix gives extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products firms. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies.
Total, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.
Winner: Wix 🏆
2. Design options and capabilities
Each platforms are wealthy in design options and capabilities. Wix gives a number of inventory media, making it simpler to make use of the pictures from the platform when protecting generic objects.
I like that Wix’s themes include photographs and placeholder textual content. You’ll be able to merely change these and get your retailer arrange quicker.
In terms of Shopify, it’s tough so as to add inventory photographs to merchandise. It is smart from a promoting perspective, as distinctive merchandise promote higher than generic objects. It encourages you to add footage of your merchandise, write descriptions, and add them to the platform. Nonetheless, you need to use Shopify’s inventory photographs on the quilt or different areas, which could be a little generic.
Shopify is wealthy in design parts and layouts, making it simpler for designers to select and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact kind, and extra. Whereas Shopify has all of the design options, it doesn’t recommend when to make use of them. These sections are set as placeholders with inventory photographs in Wix’s theme.
Caption: Shopify’s sections
Wix offers you choices to remodel completely different sections in keeping with your wants. The variety of prospects is low in comparison with Shopify. Nonetheless, these solutions are primarily based on the theme’s present format. If you happen to change the format, you’ll have extra choices to remodel the design.
Wix supplies capabilities to design photographs utilizing AI. Nonetheless, it’s not very helpful since AI picture technology in Wix struggles with accuracy. I gave a immediate, “Create a picture to point out a lady holding a yellow lipstick from Blush & Lush.” However I obtained an image with a yellow face cream reasonably than lipstick.
Caption: Wix’s AI picture generator
At present, Shopify doesn’t have an AI picture generator, nevertheless it has a library of inventory photographs you need to use.
Total, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, most likely as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms comparable. I examined for fundamental customization. If we implement extra subtle design customization, the opinions can differ.
Winner: Tie
*Wix provided AI capabilities along with the same old design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.
3. E-commerce integration
Wix gives completely different automations to handle an e-commerce retailer and enhance its gross sales. Shopify additionally gives automation, nevertheless it’s not out there within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify.
With Wix, it was comparatively simpler to arrange automation as a consequence of its intuitive interface. I used to be capable of configure them seamlessly. With Shopify, I used to be anticipated to put in a couple of apps, like Shopify Electronic mail, to set them up. That is potential as a result of Shopify caters to a big scale of target market and requires extra strong options relating to e mail or workflow automation.
Establishing deserted cart e mail automation on Wix
Shopify does an honest job relating to stock. It permits transfers (shifting stock between completely different areas), making it simpler to handle stock throughout completely different enterprise areas. Wix doesn’t provide this characteristic.
Furthermore, Shopify gives point-of-sale (PoS) help for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you forestall fixed bouncing between completely different platforms to handle completely different gross sales channels.
Wix gives the characteristic “classes” that can help you group bestselling merchandise, buyers’ favorites, and many others. Shopify achieves the identical by the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different areas.
This makes Shopify a winner for its stock administration options and skill to scale e-commerce. The platform supplies detailed documentation on managing stock successfully, which I discovered tremendous useful.
Winner: Shopify 🏆
4. search engine optimisation
Visibility is vital for an e-commerce platform. When it occurs organically, it straight displays profitability. Options associated to search engine optimisation are needed for the model’s natural progress, making them a essential ingredient for an online builder platform. Each platforms do moderately effectively by way of delivering search engine optimisation options.
Wix gives an entire search engine optimisation guidelines and guides you thru it to make needed optimizations earlier than you’re taking the shop reside.
search engine optimisation guidelines on Wix
Shopify encourages customers to change the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page parts like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer house owners keep uniformity.
Shopify’s search engine marketing for a product
Shopify additionally gives social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get the same characteristic on Wix, too.
Each Wix and Shopify provide first rate methods to optimize for search engines like google. Wix does that barely higher, because it delivers an entire guidelines, which may be very helpful for enterprise house owners unfamiliar with search engine optimisation. Because of this, Wix is a winner by way of search engine optimisation efficiency.
Winner: Wix 🏆
G2 consumer scores: Which device gives higher search engine optimisation capabilities?
- Wix has an 88% satisfaction score on G2 primarily based on 84 critiques.
- Shopify has an 82% satisfaction score primarily based on 2961 critiques.
The scores are shut, however barely greater for Wix, making it an appropriate platform for search engine marketing.
5. Pricing
Wix gives a free plan, however Shopify doesn’t. The latter lets customers strive the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify expenses $1 for the primary month.
Beneath are the completely different plan choices out there with Wix.
- Lite: $17/month
- Core: $29/month
- Enterprise: $36/month
- Enterprise Elite: $159/month
You get a fundamental e-commerce retailer within the core plan. If you happen to’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, in the event you select a paid one, that’s $1 to $70 additional. When working an e-commerce retailer, you’ll be paying a transaction price in the event you’re utilizing a third-party fee supplier, like a fee gateway. Wix doesn’t cost a transaction price in the event you’re utilizing Wix Cost. The identical is true with Shopify once you’re utilizing Shopify Funds.
Shopify gives the next plans:
- Starter: $5/month
- Fundamental: $39/month
- Develop: $89/month
- Superior: $399/month
Third-party transaction charges apply in the event you use a third-party fee supplier that means that you can settle for funds on-line. Shopify expenses a small price for in-store funds made by way of Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).
Winner: It was a cut up choice. Wix is finest for early-stage enterprise house owners, and Shopify is finest for establishing a scalable retail or e-commerce enterprise.
Wix vs. Shopify: Head-to-head comparability desk
Right here’s a desk exhibiting the net builder software program that wins.
|
Characteristic and performance |
Winner |
Why it received |
|
Person friendliness and suppleness |
Wix 🏆 |
Wix has a user-friendly and intuitive interface, making it simpler for newcomers to navigate the platform. |
|
Design options and capabilities |
Tie |
Each have robust design options. Wix has AI to assist design graphics, nevertheless it’s not as correct but appropriately. |
|
E-commerce integration |
Shopify 🏆 |
I felt Shopify had extra to supply functionality-wise. It facilitates stock transfers and way more, catering to the intensive stock administration use case in e-commerce. |
|
search engine optimisation |
Wix 🏆 |
Each platforms provide clear methods to optimize for search engines like google. Nonetheless, Wix goes a step ahead by providing a transparent, guided guidelines that makes it straightforward for anybody to make sure all on-page parts are optimized. |
|
Pricing |
Cut up |
Wix gives an reasonably priced, value-added plan for enterprise house owners beginning an e-commerce retailer. Shopify additionally gives an equally reasonably priced starter plan. Its high-priced plan (mid-tier or top-tier) justifies the worth it delivers in promoting. |
Key insights on Wix vs. Shopify from G2 information
I additionally checked out assessment information on G2 to search out strengths and adoption patterns for Wix and Shopify. This is what stood out:
Satisfaction scores
- Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
- Shopify has first rate ease of use scores (90%) and admirable satisfaction scores for ease of doing enterprise (90%) and ease of setup (90%).
High industries represented
- Wix dominates in advertising and marketing and promoting, pc software program, IT providers, design, and graphics.
- Shopify has a robust presence in retail, attire and trend, advertising and marketing and promoting, client items, and the web.
Highest-rated options
- Wix excels in visualization instruments (92%), templates library (90%), and content material parts libraries (89%).
- Shopify stands out for fee processing (90%), safety (90%), and efficiency and reliability (90%).
Lowest-rated options
- Wix struggles with hypertext markup language (HTML) and CSS editors (86%), advertising and marketing instruments integrations (89%), and WYSIWYG editor integration (88%).
- Shopify struggles with search engine optimisation (85%), business-to-business (B2B) (85%), and decoupling (85%).
Often requested questions on Wix vs. Shopify
Nonetheless have questions? Get your solutions right here!
1. Who’s Shopify finest suited to?
Shopify is finest suited to companies that need to promote merchandise on-line at scale.
If you happen to’re simply beginning, you most likely don’t want options as intensive as Shopify’s originally. When beginning, Wix will provide help to arrange the shop simply because it’s comparatively user-friendly and fewer complicated.
2. How a lot does Shopify and Wix take per sale?
Shopify expenses 2.9% + $0.30 per transaction. Wix doesn’t cost a transaction price, nevertheless it does cost a fee price. This price is taken out of all funds when the transaction is processed. For instance, when you have PayPal set in your website, you’ll obtain a fee price at any time when a transaction is processed by PayPal. Shopify expenses each a fee price and a transaction price per sale. Wix expenses solely a fee price per sale.
3. In case you have a multi-product e-commerce web site, would you select Shopify or Wix?
Shopify makes extra sense for e-commerce with a big and various stock. Shopify enables you to add as much as 2000 variants per product and mechanically applies commonplace classes and attributes to every product. The majority editors provide help to make modifications throughout commonplace classes or traits to every product. Wix is appropriate for smaller shops once you’re promoting 10 merchandise or fewer.
4. How do you migrate from Wix to Shopify?
Sure, you may migrate from Wix to Shopify in a number of methods. You’ll be able to export all merchandise manually to a CSV file after which import them into Shopify. Alternatively, there’s an software referred to as Cart2Cart that performs the migration for you. With the applying, you may transfer your complete web site throughout.
Wix or Shopify: My closing verdict
Go along with Wix in order for you an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous straightforward to make use of, and you may work with the Wix AI to present prompts and have it construct a shocking web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary.
If you happen to intend to run a web-based retailer, and that’s your aim, go along with Shopify. Initially, you would possibly undergo a brief studying curve. However there are tonnes of sources out there that can assist you out. In the long term, it will likely be a profit-sum sport. You’ll get superior options to handle intensive stock and help in on-line and bodily retailer gross sales.
Need extra choices for an internet site builder platform? Try Wix and Shopify alternate options and see what fits your use case the perfect.