Barcelona-based web2wave, a web-to-app monetisation platform serving to builders bypass app retailer charges and maintain management of their viewers, has raised €330k in Seed funding to scale its infrastructure and product providing.
The spherical was led by funders.vc with participation from Alex Garin, angel investor, CEO at sect.dev, and different individuals from the cellular business.
“Builders are bored with shedding income and information to platform middlemen,” stated Igor Lyubimov, Founder and CEO of web2wave. “We’re constructing a brand new path — one that offers devs independence, higher margins, and full management of their viewers, with out compromising on UX.”
Based in 2024, web2wave is led by Lyubimov, a Y Combinator alumnus with expertise in cellular apps, EdTech, and AI. Underneath his steerage, the remote-first group has constructed a platform that goals to assist builders unlock new monetisation channels whereas delivering a seamless, native-quality person expertise — with out app retailer constraints.
web2wave offers a browser-based different to Apple’s App Retailer and Google Play, the place builders usually lose as much as 30% of their income and face strict limits on person information and attribution. By combining cellular internet onboarding with native app high quality, the platform seems to be to assist builders convert customers earlier, cut back churn, and personal the complete development funnel.
Based on figures supplied by web2wave, their platform has processed a projected €1.55 million in income in March 2025 and now powers over 6 million month-to-month customers throughout classes like health, productiveness, well being, and studying.
“We backed web2wave as a result of they’re tackling an actual difficulty head-on. App retailer commissions are extortionate, and builders are performed enjoying by Large Tech’s guidelines. web2wave gives an actual different — and it really works,” added Paul Miasnikov, Accomplice at funders.vc
Key options embody:
- Direct funds by way of Stripe, PayPal, Paddle, or Checkout— lowering charges from 30% to beneath 3%.
- Consumer-level attribution and full analytics, bypassing IDFA and privateness sandbox limitations.
- AI-powered onboarding flows, together with quizzes, knowledgeable opinions, paywalls, and personalised journeys.
- Immediate pricing checks and supply experiments — no app retailer approvals wanted.
- Out-of-the-box integrations with Amplitude, PostHog, Google Analytics, Meta Adverts, and TikTok Adverts.
web2wave’s development comes because the EU’s Digital Markets Act (DMA) places stress on platform gatekeepers and indicators a shift in how builders monetize.
With this new capital, web2wave plans to develop its product and engineering groups, improve onboarding personalisation capabilities, and develop its integrations ecosystem. The corporate can even put money into neighborhood initiatives to assist indie app creators and scale advertising throughout key markets in Europe and North America.