In case you’ve seen a random individual praising a product on Instagram, TikTok, or YouTube, congratulations — you’ve seen Person-Generated Content material (UGC).
And right here’s the factor: firms are paying insane cash for it.
Essentially the most thrilling half?
You don’t have to construct a web-based model, have enormous followers, or make investments years into content material creation — Person-Generated Content material (UGC) is your shortcut.
Manufacturers are hiring UGC creators — or, extra particularly, common individuals who create content material that appears actual, uncooked, and relatable.
And on this put up, I’m going to speak particularly about what UGC is, the way it works, and how one can generate profits from it.
With that mentioned, let’s begin.
Nicely, it’s a sort of content material created by actual individuals, not manufacturers or influencers.
It may be movies, pictures, evaluations, or testimonials. The primary rule is that it should come from on a regular basis customers, not firms.
Most of you may have most likely seen one of these content material on social media, the place somebody talks a few product, makes use of it in actual life, or exhibits before-and-after outcomes.
Word that influencer advertising and marketing is totally completely different — it’s when manufacturers pay individuals with giant followings for promotions.
However “Person-Generated Content material” is all about uncooked, genuine content material created by actual customers that manufacturers could use of their advertisements, social media, and web sites.
To be exact, manufacturers usually share this uncooked, genuine content material on their social media accounts, tagging the unique creator to drive extra gross sales — and typically, they even pay the consumer.
Right here’s an instance from GoPro’s YouTube channel the place Laura Marino makes use of a GoPro digicam whereas cliff leaping.
Sure, it’s an instance of UGC.